As a very young man I wore cologne, but as I matured I realized that women REALLY go crazy over a man who is freshly showered with a good deodorant soap (especially Safeguard), good deodorant, and an after-shower body powder (I recommend Shower to Shower). The girls will be all over you.
According to my wife, most men don't know how to wear cologne. Spray it on your collar, not on your skin.
When my son was in high school, we got to talking about perfume and Axe and stuff. He commented that girls wear perfume they like but guys don’t care for it much.
Guys, however, really liked the smell of Axe, so if a girl really wanted to get a guy’s attention, she would wear Axe instead of perfume. Then the guys would think she was REALLY hot.
The point being that if people want to impress someone, they should wear what the other person likes.
That said, I do like most men’s aftershave or cologne. I think the one that the women at work liked most was called Chaz. When one of the bosses would wear it all the women noticed. This was probably 30 years ago so hopefully, they didn’t change the fragrance.