They invented more effective advertisement and better use of known data. Big whoop. Anyone who’s studied big data knew this was coming for a long time and it’s at the heart of how google or facebook make money on ads.
The real hidden story of this election cycle was the paid troll army that Ted Cruz and then Hillary Clinton both used on social media. Ted’s army wasn’t that big but it was more than enough to push the needle for him, but Hillary had around 20,000 people trolling for her every day on many different accounts. They took over multiple sites on the internet, facebook, ect. Trump has his own army, but it was all grass roots and people who trolls for fun.
It blows away all previous data compilations in terms of accuracy and messaging options.
Put this together with Tom Hofeller’s stellar state redistricting efforts and you have a way to lock in Republican dominance for decades.
It is a very big Woop, indeed.