The biggest one: Microsoft's consumer profits are almost exclusively tied to the desktop, while the future is in mobile computing. It's already happening, with notebook sales eclipsing desktops, and now people are realizing phones and tablets can do the job too.
Apple has been concentrating on mobile computing for years, so much that they even delayed OS X Leopard to concentrate on iOS for the iPhone. Apple has a vision on how to make money in the mobile world, and it's working.
Notebooks - Microsoft AGAIN owns that market. And that market is growing at 24% annually. I linked to it earlier.
Apple has been concentrating on mobile computing for years, so much that they even delayed OS X Leopard to concentrate on iOS for the iPhone. Apple has a vision on how to make money in the mobile world, and it's working.
Unless you mean losing marketshare, and having lower profit margins is "the plan"...;)