I've shown you what kind of margins Microsoft has when hardware production is involved, and that's with outdated hardware. Quit trying to compare apples and oranges. Compare Apple to Nokia and HTC for phones, to any other OEM for computers, etc. But don't compare different whole companies with completely different structures overall.
Microsoft spent billions developing Windows 7 in previous years. Now Microsoft gets to sit back and reap the license profits, making for very big profit margins. After the R&D it costs Microsoft less than $1 to manufacture and ship a retail copy. It costs Microsoft absolutely nothing to make most of the copies of Windows 7 sold (the OEMs and enterprise customers do the duplication).
Apple not only has to R&D operating systems as well, but also hardware devices (and now even down to the SoC). Then Apple has to pay to have the parts manufactured, assembled and shipped.
So Apple isn’t a competitor for Microsoft or Google now but we should use Nokia as the guide?
We’ve already shown that Nokia sells far more phones than Apple and I was personally attacked, not once but repeatedly.
The only reason Apple has the manufacturing costs on their bottom line is because they refuse to license anyone else to do it. Microsoft licenses their software and it works on an open standard that anyone can build.
Apple chose their business model.