Rudy is a “brand name” and we’re a culture obsessed with “brands.” It’s easier to re-position an existing brand than create a new one.
Just three more points:
A)Rudy doesn’t stand a chance among heartland conservatives. There are far too many skeletons in his closet and far too many New York-isms in his history. What gets a yawn in NYC, such as dressing in drag for a charity event, becomes a scandal in other parts of the country.
B) If conservatives stand any chance at all, it’s by running a populist. Rudy can’t pass as a populist.
C) Rudy has neithe the temperment nor experience for the White House.