I know this is going to sound horrible (like that has ever stopped me before), but, IMO, it's because of his looks. The record industry wants guys who look like Justin Timberlake and David Beckham, not Ricky from "Better Off Dead." I don't agree with it at all, but that's what I am betting the record people are thinking.
IMO, it's totally dumb. Women love musicians. Period. Give a guy with a bit of charisma and stage presence a guitar and a mic stand and he's HOTT. Yes, in call caps with 2 capital T's.
This is why I became a musician! If Mic (Big lips/half a tongue) Jagger can get women, then I could at least half a chance with the geeky wall flower in the corner wearing the horned rimmed glasses....
TODDDDDDD! Man, was that skit funny!