But that is Big Government.. Yet we want small Government.. We can't have it both ways...
Despite the cuddly television ads and public relations, businesses by their very nature, are amoral (not to be confused with immoral). That's not to say that there are not good, nice decent people working in these businesses, but they exist for no other reason than to make money. If you want them to act in a moral fashion, then you pass a law that enforces behavior conforming to that slice of morality.