Free Republic

'Consumers' Research' targets 'woke' corporations in new ad campaign Consumers' Research executive director Will Hild explains how the organization is calling out 'woke' companies in a new initiative. Consumers' Research, an educational nonprofit dedicated to consumer information, on Thursday launched a number of new advertising efforts targeting Coca-Cola over its "woke" political narratives. The new efforts – which include an ad that will air in Atlanta, a new website called AlwaysWokaCola.com and mobile billboards attached to trucks that will drive around Coca-Cola's headquarters, its museum and the Georgia State Capitol over the next 28 days – are part of the...

Coka-Cola has canceled Woka-Cola.

Coca-Cola, whose CEO denounced the Georgia voting bill, is now striking a conciliatory tone after coming under pressure from conservatives. The soda giant, which is based in Atlanta, was absent from a list of more than 500 corporations and individuals that signed a statement condemning any election legislation that would “restrict” voters from having “an equal and fair opportunity to cast a ballot.” The missive was placed as a two-page Wednesday ad in the New York Times and Washington Post, with the effort being organized by the Black Economic Alliance. Coca-Cola said in a statement to the Washington Examiner on...

I’m sure you’ve heard the phrase, “Get Woke, Go Broke.” In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing. In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, “Be less white.” And by ‘less white’ they mean subservient. They don’t mean be more sensitive. When this happened, I immediately said to myself, “Scratch ever buying another Coke product off my list.” Not a moment’s angst or energy went into it. “Be less white?”...