"WE WANT BEER PARADE" It was a sign of the times when the Mayor is the one leading protesters down Fifth Avenue. On May 14, 1932 Jimmy Walker, then the Mayor of New York City, organized a daylong “Beer for Taxation” parade (later known as the “We Want Beer” parade) in objection to the Eighteenth Amendment, which prohibited the manufacture, sale, transport, import, or export of alcoholic beverages.
