It’s no secret that in our data-driven digital age, running a winning political campaign today looks a lot different than it did 15, 10, or even five years ago. The old political playbook, largely predicated on buying TV ads, is no longer enough – the new political era we are living in requires a different approach. That’s why at the Republican National Committee, we have made it our mission to build a political machine that reflects today’s realities and allows us to connect with voters in new and innovative ways. By far, one of the most important initiatives we support...