Skip to comments.One Year Later, WinRed Is Putting Republicans on a Path to Victory
Posted on 06/24/2020 2:43:03 AM PDT by Kaslin
Its no secret that in our data-driven digital age, running a winning political campaign today looks a lot different than it did 15, 10, or even five years ago.
The old political playbook, largely predicated on buying TV ads, is no longer enough the new political era we are living in requires a different approach.
Thats why at the Republican National Committee, we have made it our mission to build a political machine that reflects todays realities and allows us to connect with voters in new and innovative ways.
By far, one of the most important initiatives we support is our online fundraising platform WinRed, which launched exactly one year ago today.
After the 2018 midterm elections, it was clear our Party finally needed an answer to the Democrats small-dollar donation machine ActBlue.
We needed a one-stop-shop where Republican supporters can direct their contributions to our candidates in races across the country.
In the short span of time that WinRed has been up and running it has been an incredible success.
Its scaled our digital game to new heights and been a revolutionary tool that has already transformed the way we raise money, something that will benefit Republican candidates and help grow our Party for many election cycles to come.
None of the early success weve seen from WinRed would have been possible without the endorsement of President Trump and his leadership in getting it done.
The decision to coalesce around one, centralized donation platform to compete with the Democrats money machine has paid off literally.
In WinReds first year alone, we raised $450 million online, with an average gift of $40. It took Democrats 10 years to reach this same amount using ActBlue. This is a testament to a more sophisticated WinRed platform, combined with strong enthusiasm from our supporters and a unified GOP.
What WinrRd does best is help us shine a national spotlight on local races. To date, key races have raised over $25 million via WinReds conduit features. By making it easy to show donors where the biggest races are, we can directly fund the races that will grow our Senate majority and take back the House from Nancy Pelosi.
WinRed is far more than just a new fundraising platform for us, however it is a critical building block of our campaign infrastructure and is fully integrated into our modern approach to winning elections.
While ActBlue still mails paper checks to their campaigns each month, weve integrated our field team and volunteer operations such that everyone who completes a donation also can convert to being a volunteer. In fact, since WinRed launched this feature a few months ago, our party has added over 370,000 new volunteers.
Thats a symphony of coordination, machinery and infrastructure that takes time, a talented team, and tens of millions of dollars to build. The Democrats simply cant compete.
President Trump and the Republican National Committee are proud to be WinRed's biggest backer. On its first birthday, WinRed has proven successful beyond our wildest dreams.
We have every confidence that WinRed will prove to be a legacy item for our Party and one that plays an essential role in propelling Republican candidates up and down the ticket to victory this November and for many years to come.
In political campaigns while the use of Social Electronic Formats are useful in presenting political positions. Relying solely on using those venues is a mistake because of their SEF content limitations and media bias .
Consideration of the use of reprinted material including handouts and flyers such as of articles in FR and the planning of area saturation distribution known as blitzing in the targeted area is essential of one wants to win.
political campaigns while the use of Social Electronic Formats are useful in presenting political positions. Relying solely on using those venues is a mistake because of their SEF content limitations and bias .Comsideration of the use of printed material and the planning of area saturation distribution known as “blitzing” in the targeted area is essential of one wants to win.
If enough states have mail in voting none of this matters.
You are exactly correct.
They are doing great but are driving us nuts will multiple messages on email and snail mail - daily. They rake in a lot in but they must be spending a big part of it.
ditto, I told them I’m a Senior on fixed income, please with the rise in food and medical I don’t have much spare money. Trying to get Medicare/Tricare to provide motorized wheelchair, I do good to walk into dr office.
We are much the same - Medicare and pension. We give $50 to NRCC and the Trump campaign each year, but once you give a buck, the floodgates open. If I didn’t love this POTUS so much with all he has done, the harassment would turn me away.