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Keyword: publicmislead

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  • Pfizer to Spend $2M to Redo Listerine Ads

    01/10/2005 3:19:22 PM PST · by freepatriot32 · 8 replies · 817+ views
    yahoo.com ^ | 1 10 05 | ERIN McCLAM,
    NEW YORK - The maker of Listerine mouthwash will spend $2 million to replace what a judge called misleading advertising suggesting the product is as effective as flossing at fighting plaque and gingivitis. About 4,000 workers will be deployed around the country to place stickers over the claim on Listerine bottles and to remove similar advertisements that hang on bottlenecks, a lawyer for Pfizer Inc. told a federal judge Monday. Television, print and medical-journal ads using the campaign are also being pulled, and the as-effective-as-floss campaign has also been removed from the Listerine Web site, lawyer Tom Smart said. U.S....