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Keyword: microcells

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  • Deutsche Post defends voter-microtargeting data practice

    04/02/2018 1:21:23 PM PDT · by Olog-hai
    Deutsche Welle ^ | 04.02.2018 | ng/msh (AFP, Reuters, dpa)
    The Deutsche Post subsidiary Deutsche Post Direkt has rejected claims that it “flogged” client microtargeting data to clients, including German political parties such as the Christian Democrats (CDU) and the Free Democrats (FDP). The Bild am Sonntag newspaper reported that the two parties had bought “more than a billion” details of personal data about potential voters from the subsidiary, which offers targeted-mailing concepts to its clients. Deutsche Post insists that it never sells details of addresses or individual households, and that the data it offers to clients — which it calls microcells — is based on “a standard of 6.6...