Posted on 04/02/2018 1:21:23 PM PDT by Olog-hai
The Deutsche Post subsidiary Deutsche Post Direkt has rejected claims that it “flogged” client microtargeting data to clients, including German political parties such as the Christian Democrats (CDU) and the Free Democrats (FDP).
The Bild am Sonntag newspaper reported that the two parties had bought “more than a billion” details of personal data about potential voters from the subsidiary, which offers targeted-mailing concepts to its clients.
Deutsche Post insists that it never sells details of addresses or individual households, and that the data it offers to clients — which it calls microcells — is based on “a standard of 6.6 households” to work out “statistical probabilities.” The company stresses that it adheres to Germany’s strict data protection laws.
Bild reported that Deutsche Post had been selling voter data to political parties since 2005 and that the CDU and the FDP had spent “five-figure sums” to acquire such data in the run-up to the German national elections last September. …
(Excerpt) Read more at dw.com ...
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