Mr. McCain has launched a Spanish-language Web site, aired TV spots in Spanish emphasizing his military service and, at a Cinco de Mayo event in Phoenix, declared "everything about our Hispanic voters is tailor-made to the Republican message." Gil Cisneros of the Republican National Hispanic Assembly of Colorado, who is vice chairman of the McCain campaign in the state, said the Arizona senator has a reputation among Hispanics as patriotic, family-oriented and moderate on immigration. He said Mr. McCain's sponsorship of last year's failed legislation to create a path to citizenship for illegal immigrants will be a strong selling point.