He lives vicariously through himself. He has won the lifetime achievement award, twice. In museums, he is allowed to touch the art. He is ... ... out of a job. Since 2006, Jonathan Goldsmith has played The Most Interesting Man In The World in a popular series of ads for Dos Equis. His catchphrase — "I don't always drink beer. But when I do, I prefer Dos Equis" — has worked its way into Internet culture. But his reign is ending. The newest ad for Dos Equis shows Goldsmith, as the Most Interesting Man, taking off in a spaceship on...