The world continues to thirst for oil with in an ever increasing fervor, yet simultaneously struggles to fully grasp and appreciate the obstacles encountered by those who bring that oil to their local pumps. There has always been a necessary trade-off when it comes to technology and industrial advancement, as in order to experience the many benefits modern society offers us, we have to agree to give up some portion of nature and accept a certain amount of environmental damage. But recently the oil industry has been seeking ways in which they can continue to bring us the oil that...