They're not ignoring 85% of their base in favor of 2% with a homosexual agenda, for heaven's sake, and there's no need for hysterics. It doesn't always have to be about religion or the anti Christ, and I certainly don't want to live in a country where someone else's Christian doctrine is enforced on me. Target has made an excellent business decision. I've avoided stores in favor of others just to skip the bell in the past, and am delighted I may now shop Target without that hassle.
If the SA wants additional support from me they need to tweek their message for the 21st century and ask for help in a significantly less obnoxious way. They just might find people give a little more with a checkbook than what spare pennies they have in their pocket.