From NOI website
“Of course, winning alone isn’t enough. It’s the way we win that matters. Whether waging a Presidential campaign or jumpstarting a farmer’s market, Engagement Organizers live by four core principles:
Fight. Stand up and take responsibility, not just to criticize the world, but to forge a path forward.
Engage. Invite others to join the fight, not just as bodies or wallets, but as whole people, with brains, skills, networks, and so much more.
Learn. Rigorously analyze what’s working and what’s not, and empower everyone on the campaign with that data.
Win. Settle for nothing less than real, concrete change that measurably improves our lives.”
There’s no magic in the NOI approach.