Jeremy Clemetson has owned his East of Chicago Pizza restaurant for 14 years after having been affiliated with the chain since 1995. Over the last year, he has started weaving humor into his outdoor advertising. Some of the slogan’s he has used included: “Now Hiring, Must Show Up”, “If it’s not there in 30 minutes, move closer”, “Free Box with Every Pizza”, “Our Deep Dish Pizza is as big as a pothole”, and “Tammy, you need to show up to work” after one of his dedicated employees with a sense of humor took extended medical leave. “I scour the internet...