Posted on 08/21/2019 10:01:49 AM PDT by ptsal
There is a lot spoken and written about the wine industry’s inability to truly connect with more consumers about what wine is all about and why there is so much to discover if only people took the time to look. But why should they? Are they ever going to change the habits of a lifetime and not just see wine for what essentially it is. An alcoholic drink to enjoy with friends or on your own. That’s where Paul Mabray start his conversations about wine. If wine is truly going to connect with its target audience it needs to really understand what consumers do care about and that means getting deep, down and digital. Which is the message he delivered to great effect at this summer’s MUST Fermenting conference in Portugal.
(Excerpt) Read more at the-buyer.net ...
At least they “don’t care as much as we want them to,” is how Paul Mabray started his whistle-stop, rollercoaster talk at the MUST Fermenting Ideas conference earlier in the summer.
Remember the maxim: How to become a millionaire in the wine business....Start with two.
Cocktails have become somewhat trendy. I suspect that the spirits industry is doing reasonably well. Cocktails are a fun DIY project which doesn’t have to be expensive and can be something that’s “cool” and “fun” without being “snooty”.
I’ve never felt that wine was all that exciting.
Herb Caen, a columnist for the S.F. Chronicle way back in the Olden Days, once attended a wine/cheese party when the whole wine “lifestyle” era was taking off. He observed correctly that there are four kinds of wine: Red Wine, White Wine, Good Wine, and Bad Wine. Words to live by, and protect one’s wallet!
I can’t stand wine. I’ve had the rot gut, the in between, and the very expensive(Thanksgiving, Christmas gatherings) and it all tastes terrible.
Sangria I can tolerate... and that’s only because it’s wine diluted with fruit juice.
I’ll take a mixed drink or a beer, please.
“Good data collection and analysis can tell you everything a customer wants from you, given their journey with your brand. A single customer record can tell you where they live, how much they purchase, what they purchase, where they purchase, and how they found you. How you communicate to these customers should be just as detailed,” he explains.
The Romans divided the world into the civilized and the barbarians. The civilized were wine and olive oil cultures and the barbarians were beer and butter cultures. As much as I love wine we are still barbarians...
Wine is fine.
Beer is near.
But liquor is quicker................
The wine industry is harming itself. Promoting its product as a prestige item for delectation of the affluent and status-conscious in pursuit of sensory perfection, it misses the chance to position it as an affordable and enjoyable component of everyday life, a natural element of everyday meals at home, with just the family or even alone. The wine world needs its Henry Ford: producer of a good-enough product for the mass market, with acceptable quality and uniformity, at a price point that greatly expands the market — so that wine is no longer a luxury plaything but a dietary option accessible to the masses. The market for chateau-bottled vintages is only so large.
In my 20’s and 30’s I had a big group of friends and we threw quite lavish dinner parties once or twice a week. We could down a few cases of wine each night. At the time there was a wine glut, it was the era of 2 buck chuck wine. We drank plenty of 2 buck chuck and similar trader joe’s vintages.
You probably just haven't had the "right" situation.
Pick yourself up a good bottle of Mad Dog, something like an April of 2019-something good like that you know.
Drink it and see if that doesn't change your mind.
The good thing with MD is that even if it doesn't change your mind, when you get done with it you wont give a chit.
Two Buck Chuck?
I was into Boone’s Farm back in high school.
There is definitely some of that going on. But there are also a bunch of crazy sounding, wild label and relatively inexpensive wines out there. There is a wine called Unruly Red - they have a Pinot Black they call it I get at Bevmo for about $7 per bottle (5 cent sale, buy one get one for a nickel) it’s quite tasty.
Only problem is the older I get the higher my tolerance gets.
I swear that you could taste the fuzz in a cold bottle of PC.
They need a wine commercial with a tired person just home from work who comes in and pours them self a glass and spends a few minutes relaxing before getting on with the home jobs.
Call it "What ever wine, helping you keep on doing what you have to do."
Well, Walmart devoted an entire aisle to wine and have wine specials in the main aisle. A Tennessee state law was passed to permit grocery stores to sell wine. This was a major victory of the people over the liquor store lobby.
So, people, ordinary run of the mill people do like and buy well priced wine.
I enjoy wine.
I belong to a wine club, it is more like a CSA for wineries. I get to try lots of different wines for a very reasonable price. I truly enjoy it.
Downside? They were sending me emails every few hours it seemed to discuss their wines.
I was able to fix that.
Interesting that when I took my first case delivery, the fedex man told me that wine is one of the things he delivers most.
Frankly I do not want to discuss wines just try and enjoy them. Would love to find a couple of people who would like to do the same locally.
Who are not leftists.
With the exception of the Australians.. Who have seemed to position themselves as mass market low cost an alternative to beer.
Most wine is seemingly marketed to “lifestyle” customers.
“you would not drink Yellowtail on your 5m yacht would you? What will your investors and the ever watching press say? “.
“you are not going to let your/ wife/ mistress/ extremely expensive escort drink that rot gut Australian crap and then puke it all up in the back seat of your Bently are you?”
“drink your $100 glass of wine in the pristine hills of Bordeaux, While all dress in $5000 suits and 1K elegant gowns”..
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