Posted on 06/25/2015 5:25:58 PM PDT by markomalley
Amid the current efforts to remove the Confederate flag as a symbol from state and federal buildings and to divest from its commercial circulation as a product and commodity, it is also important to remember that a host of products lining grocery store shelves to this day, including Aunt Jemima Pancake Mix and Aunt Jemima Syrup, are also very much linked to Southern racism.
Families, including children, still encounter Aunt Jemima on trips to the grocery store where products are marketed under this trademark by the Quaker Oats Company in the 21st century. Numerous writings have examined the development of the Aunt Jemima logo in 1889 by Chris L. Rutt and Charles G. Underwood for their ready-made pancake flour mix at the Pearl Milling Company; the logo’s inspiration by Billy Kersands’ minstrel song “Old Aunt Jemima”; and the logo’s eventual purchase and establishment as a trademark by the Quaker Oats Company in 1925, where it remains one of the longest continually running logos and trademarks in the history of American advertising.
(Excerpt) Read more at nytimes.com ...
*snort!* :)
You bad.
How about Mr. Clean? Something about that earring makes a statement.
And the Quaker Oats guy. Is he foisting Quakerism on us?
Brer Rabbit, Huckleberry Finn.
Replace Aunt Jemimia with Auntie White, problem solved.
I recall the old Aunt Jemimia types as being the best cooks around.
Wow, that kid...he’s gotta be ripped on drugs. Must be tokin and smoking crack. He’s starving and his head is about to explode.
I once pointed out to someone that Tigers are not found in Africa so the story must be Asian.
I honestly thought they were going to have a meltdown.
Ha ha! Much like the Tigers in the story!
And the Quaker Oats guy. Is he foisting Quakerism on us?
I demand separation of breakfast cereal an religion!
The logic of it is more like “a riddle wrapped in a mystery inside an enigma”.
Aunt Jemima will be gone by next week. Mark my words.
Quaker oats is just interested in selling syrup. They don’t want controversy.
Syrup?
That’s Mrs Butterworth.
Change it to Aunt Caitlyn, then it would offend everyone. That way no one is left out.
Is that an eNIGma machine? That’s Raciss!
Now with EXTRA Rationalization !
You snuk that one by me.
I think they’ll need to hear from far more people than one aggrieved, sniveling wench in New York to do away with such a recognizable trademark that has resulted in hundreds of millions in sales over the years. But maybe not.
Advertising is all about transference. If you associate good feelings about a particular person, for example Tiger Woods, you will think of him when you think of that product.
For example, Tiger Woods is a winner and unbeatable and he wears a tag Heuer watch. If I wear one I will be like him.
Now people are afraid that if they wear a tag, their wife will chase them down the driveway beating them with a golf club.
That’s the end of my Don Draper advertising lesson. :-) Now I will sit in my office and vape an electronic cigarette like Don Draper.
You would not want to put him on your pancakes though. Very bitter. :)
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