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Nine Beers Americans No Longer Drink
Yahoo ^ | 7 Dec 2012 | Michael B. Sauter and Alexander E.M. Hess

Posted on 12/09/2012 7:40:10 PM PST by shove_it

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer’s INSIGHTS, 24/7 Wall St. reviewed the nine large — or once-large — beer brands with a five-year decline in sales of 30% or more...

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: beer
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To: shove_it

Michelob Ultra Lime Cactus is not bad.


101 posted on 12/09/2012 9:03:43 PM PST by rawcatslyentist ("Behold, I am against you, O arrogant one," Jeremiah 50:31)
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To: shove_it

Ahh while sipping my Victory Prima Pils. Lived and saw die two breweries in my neighborhood. I can still smell the yeast oozing from the Schmidt’s brewery on saturday mornings. Ortlieb’s closed and tried the craft beer craze but never took off. great jazz club in the old tappy at the site. now the yuffies have moved in. from wiki: Schmidt’s, Philadelphia’s largest and most famous brewery, established in 1860. Schmidt’s was the last survivor of Philadelphia’s brewing industry, closing down in 1987, me: the site is now a goofy looking piazza. They tore the building apart to get those stainless steel tanks out from both breweries.


102 posted on 12/09/2012 9:03:55 PM PST by kvanbrunt2
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To: X-spurt
Another German heritage beer very few may have heard of that is very good is Kuntsmann (yeah what a name!)

I think it was spelled with an "s" before the "t".

Kunstmann.

But I like your spelling of it better. :)

103 posted on 12/09/2012 9:06:49 PM PST by FreeReign
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To: shove_it

They left out Falls City Beer. That was some nasty stuff.


104 posted on 12/09/2012 9:08:08 PM PST by LouAvul
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To: dfwgator

Growing up in the hill country, that was what most people would drink. The cheapskates drank Pearl.


105 posted on 12/09/2012 9:08:42 PM PST by Army Air Corps (Four Fried Chickens and a Coke)
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To: llevrok
Out here in the Pac Northworst, some great old local breweries are long gone: Rainier, Blitz, Olympia..

I had a friend who said, "I don't like beer, but I can drink Oly".

106 posted on 12/09/2012 9:09:01 PM PST by Alaska Wolf (Carry a Gun, It's a Lighter Burden Than Regret)
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To: shove_it
BTW, I was just kidding about Sapporo....Even though it's slightly radiated and provides a needed kick, their support team and marketing dept are top shelf.

When they sail in a super tanker of suds...Be sure to negotiate. It's like doctors...Big cash discounts.

107 posted on 12/09/2012 9:11:03 PM PST by dragnet2 (Diversion and evasion are tools of deceit)
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To: Yardstick

I used to drink Michelob, but somewhere along the way it turned into headache beer for me. Can’t finish one without a raging headache, just like Budweiser.

Drink Miller Lite or Corona just fine when I want a beer.


108 posted on 12/09/2012 9:11:03 PM PST by FrogMom (Chicken Little is coming, and he's right!)
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To: OldMissileer
Probably looked something like this:

Kroger Beer

109 posted on 12/09/2012 9:11:15 PM PST by Yardstick
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To: Yardstick
http://www.lootcorp.com/wp-content/uploads/2008/06/generic-beer.jpg

lolz

110 posted on 12/09/2012 9:13:05 PM PST by GeronL (http://asspos.blogspot.com)
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To: shove_it

I remember a time in the 70s when women would sleep with you just because you were drinking Michelob. If you were drinking Heineken, you would get two women.


111 posted on 12/09/2012 9:13:11 PM PST by Kirkwood (Zombie Hunter)
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To: Oberon

It looks like you could stand a fork up in that beer.


112 posted on 12/09/2012 9:17:34 PM PST by Husker24
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To: Free Vulcan

We used to call that Milwaukee’s Beast.


113 posted on 12/09/2012 9:18:14 PM PST by FrogMom (Chicken Little is coming, and he's right!)
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To: shove_it
5. Old Milwaukee

> Sales loss (2006-2011): 52.8%
> Brewer: Pabst Brewing Company
> Barrels sold (2011): 460,000

Old Milwaukee is brewed by the Pabst Brewing Company, which sold itself to C. Dean Metropoulos — described by The New York Times as “a veteran food executive known for corporate turnarounds” — in 2010. Last year, the Chicago Tribune reported that employees felt Metropoulos’ marketing plans were moving the company away from the philosophies and practices that made it successful. From 2010 to 2011 alone, sales decreased by 12.4% — worse than 80% of top brands.

In college, this was the beer that my friends and I always bought, because we were always short on funds and it was always on sale. Sorry to hear it made the list!

114 posted on 12/09/2012 9:32:04 PM PST by Brandonmark (OWCM is The new American Minority!)
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To: shove_it

Rahr brewery from Ft. Worth. Too many good ones to list them all, but the Ugly Pug dark and the Full Sail pale ale are my faves.


115 posted on 12/09/2012 9:33:24 PM PST by manic4organic (It was nice knowing you, America.)
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To: shove_it
While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice.
/snip
The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

"There are no strong beers, only weak men"

39.15 million barrels of Bud Light? No wonder this country is in the crapper

The US has dozens and dozens of very fine craft beers. A genuine pleasure to drink. I sample them in every city I go to. Have a bottle of Kentucky Bourbon Barrel Ale. It's real beer.

116 posted on 12/09/2012 9:36:10 PM PST by ChildOfThe60s (If you can remember the 60s.....you weren't really there)
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To: Kirkwood
I remember a time in the 70s when women would sleep with you just because you were drinking Michelob. If you were drinking Heineken, you would get two women.

And all the time I thought it was the grade A Columbian that warmed them up.

117 posted on 12/09/2012 9:39:20 PM PST by ChildOfThe60s (If you can remember the 60s.....you weren't really there)
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To: X-spurt
The Mexican beers most all have German heritage by German immigrants back in the 1800’s.

Frankly, I've always like Mexican beers.

In college, I asked my German instructor -- a native German with an insatiable thirst for beer -- what it was that made the Mexican beers so good.

His answer: "German brewmasters". <

Agree, Shiner Bock is a marvelous beer, especially on tap. It's a beer you can "chew". Wife won't use anything else to make bread, either.

118 posted on 12/09/2012 9:50:11 PM PST by okie01 (THE MAINSTREAM MEDIA; Ignorance on parade.)
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To: shove_it

Murphy’s Irish Stout — like Guinness, but better!


119 posted on 12/09/2012 9:51:39 PM PST by Behind the Blue Wall
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To: Yardstick

I think that is the one!


120 posted on 12/09/2012 9:53:35 PM PST by OldMissileer
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To: fidelis
Photobucket
121 posted on 12/09/2012 9:54:02 PM PST by RitchieAprile (the obsteperous gentleman..)
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To: RitchieAprile
HomeBrew! all the way!,

we make our own in 5 gallon batches for about 44 cents a piece. Makes 48 12oz beers. It's fresh, tastes great and good for you. We grow our own hops which adds to the good taste. It only takes about 1 week to ferment, and then two more to carbonate, so in three weeks you have very good beer.

122 posted on 12/09/2012 10:06:29 PM PST by Coffee_drinker (The best defense is a strong preemptive strike.)
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To: SkyDancer

I’ve become a big fan of Ale Asylum Hopalicious. It’s another microbrew.

Overall, small breweries have transformed American beer.

There are so many great little breweries creating amazing beers.


123 posted on 12/09/2012 10:13:06 PM PST by MediaMole
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To: shove_it
It's like most every thing else today, the swill that passes for beer these days isn't fit to drink. I'll have a Strohs, bartender.

I quit drinking in 1972,but for the previous 15 years or so I drank up great quantities of the following American beers.

Rheingold...My beer is Rheingold the dry beer..

Piel's...Piels is the beer for me boys..

Ballantine...Blech!

Schaeffer...the one beer to have..

Stroh's..America's only fire-brewed beer..

Iron City...double blech..

Blatz..the less said the better..

Schlitz...ditto..

Hamm's

Falstaff...urp..

Knickerbocker..

Pearl

Jax...awful stuff..

Olympia...not awful..

National Bohemian...I really liked this one..

I could go on but all these memories make my head hurt.

124 posted on 12/09/2012 10:21:39 PM PST by oldsalt (There's no such thing as a free lunch.)
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To: shove_it

Michelob might not be selling (it’s heavy even for AB) but I see Michelob Ultra being drank a lot. I do at my watering hole on draft at $1.50 during happy hour.


125 posted on 12/09/2012 10:29:43 PM PST by Fledermaus (The Republic is Dead: Collapse the system. Let the Dems destroy the economy!)
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To: Free Vulcan

Great college beers. It was about quantity, not quality. Made a good amount of money hosting keg parties at $5 a head serving Pabst in my college days.

After a few drafts, some illegal substances, and a good looking girl to talk to, no one knows the difference.


126 posted on 12/09/2012 10:32:38 PM PST by Fledermaus (The Republic is Dead: Collapse the system. Let the Dems destroy the economy!)
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To: fidelis

Major west coast beer. That and Hamms was what the adults had when I was a kid in the 60’s.


127 posted on 12/09/2012 10:34:32 PM PST by Fledermaus (The Republic is Dead: Collapse the system. Let the Dems destroy the economy!)
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To: FreeReign

Yuck...hated that stuff! lol


128 posted on 12/09/2012 10:35:52 PM PST by Fledermaus (The Republic is Dead: Collapse the system. Let the Dems destroy the economy!)
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To: All

And who remembers that really bad Tuborg Gold? But in college we could get if for $5 a case (late 70’s).


129 posted on 12/09/2012 10:38:40 PM PST by Fledermaus (The Republic is Dead: Collapse the system. Let the Dems destroy the economy!)
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To: shove_it

130 posted on 12/09/2012 10:42:10 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: shove_it

131 posted on 12/09/2012 10:43:15 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: shove_it; a fool in paradise; Slings and Arrows

132 posted on 12/09/2012 10:45:26 PM PST by Revolting cat! (Bad things are wrong! Ice cream is delicious!)
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To: oldsalt
Iron City...double blech..

No one has mentioned "The Pale Stale Ale with the foam on the bottom"...

Olde Frothingslosh

By the way, you didn't drink this stuff, you collected the cans.

The reason you didn't drink this was because inside the Olde Frothingslosh can was that famous brew from Pittsburgh Brewing Co. otherwise known as -- Iron City Beer. 'Nuff said!

133 posted on 12/09/2012 10:47:35 PM PST by NoCmpromiz (John 14:6 is a non-pluralistic comment.)
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To: shove_it

I have Grain Belt, Schlitz, and PBR in my garage fridge. Don’t want fruit, or any other non-beer flavoring in my beer.


134 posted on 12/09/2012 10:52:35 PM PST by SoDak (Obama..change you can step in.)
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To: shove_it

A couple of Hamm’s Beer commercials:

http://www.youtube.com/watch?v=o83xxWCel8g

http://www.youtube.com/watch?v=PVq7IsExEJA

Beer Homage to the Duke [2 vids]:

http://www.youtube.com/watch?v=bPsc2uotAKo

http://www.youtube.com/watch?v=j0UyzI-Isig

Beer commercial for the guys [a bit risque]:

http://www.youtube.com/watch?v=MX145Tu4MHY


135 posted on 12/09/2012 11:31:03 PM PST by Lmo56 (If ya wanna run with the big dawgs - ya gotta learn to piss in the tall grass ...)
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To: Fledermaus
Does anyone remember when Michelob was on the "premium beers" list in restaurants? Like Lowenbrau (with the "fancy" foil wrapped neck, it cost a bit more than plain old Bud.

Mickey's big mouth was a favorite when I was younger. The advantage was after you drank enough, you could fit your junk in the empty bottle and pee in it.

136 posted on 12/09/2012 11:31:53 PM PST by boop ("I need another Cutty Sark"-LBJ)
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To: oldsalt
Remember the Blatz "taste test" commercials where they'd put a guy's "regular" beer up against Blatz?

For some reason Blatz always beat Stroh's, Schlitz, Falstaff or whatever el-cheapo brand the guy regularly drank.

137 posted on 12/09/2012 11:36:34 PM PST by boop ("I need another Cutty Sark"-LBJ)
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To: shove_it

I’ve been buying the cheapest beer for over 5 years now. But I add my own “beer syrup” which I brew in a similar process to home beer brewing. It makes the cheapest beer taste like premium beer.


138 posted on 12/09/2012 11:36:41 PM PST by Kevmo ("A person's a person, no matter how small" ~Horton Hears a Who)
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To: oldsalt

Thought maybe the Hamm’s commercial jingle might sooth your headache. From the Land of Sky Blue Waters”:

http://www.youtube.com/watch?v=tboz-HYFc_8


139 posted on 12/10/2012 12:10:41 AM PST by 21twelve (So I [God] gave them over to their stubborn hearts to follow their own devices. Psalm 81:12)
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To: shove_it

Dang, I really liked Strohs. Thanks for the memories....


140 posted on 12/10/2012 12:22:52 AM PST by onona (Blame it all on my roots.........(Vendome made me do it))
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To: central_va
That is my indian name - “Nine Beers” Ok, that got a laugh right there.
141 posted on 12/10/2012 12:25:19 AM PST by onona (Blame it all on my roots.........(Vendome made me do it))
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To: wbill
I used to drink Milwaukee’s Best Light by the truckload in college. I stopped. Now, its sales are down noticeably. Coincidence? I think not. I’s like to apologize to all of the employees. :-) Another Laffer !!
142 posted on 12/10/2012 12:28:14 AM PST by onona (Blame it all on my roots.........(Vendome made me do it))
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To: AlexW

There you go, making me all jealous agin.

Hope you weathered the storm ok !


143 posted on 12/10/2012 12:30:34 AM PST by onona (Blame it all on my roots.........(Vendome made me do it))
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To: Revolting cat!

I could never swallow that swill.

One of two beers I could never drink.


144 posted on 12/10/2012 12:34:29 AM PST by onona (Blame it all on my roots.........(Vendome made me do it))
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To: FreeReign

Oh now THAT’s a memory right there.

.99 cents a six pack.

Genny Screamers the next day.


145 posted on 12/10/2012 12:37:50 AM PST by onona (Blame it all on my roots.........(Vendome made me do it))
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To: Revolting cat!

Dang,

My screen is stuck now


146 posted on 12/10/2012 12:44:43 AM PST by onona (Blame it all on my roots.........(Vendome made me do it))
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To: 21twelve; Behind the Blue Wall

Used to own a small tavern in Seattle in the’80s. PBR on tap. I had a Saturday night last call special - a six-pack of Hamm’s 16 oz. to go for $4.00.

I’m not snooty. I mostly stick to Beck’s or Heineken. Don’t care for wheat brews. Wheat belongs in bread and breakfast cereal.

Murphy’s Stout is a worthy foe for Guinness but not so easy to find. I kept a small stash for one customer who really liked it. Not a big seller, though.


147 posted on 12/10/2012 12:47:05 AM PST by beelzepug ("Why bother creating wealth when you can just redistribute it?")
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To: shove_it

I don’t drink a lot of beer anymore, but I do like Fat Tire and Shock Top. Shock Top has a seasonal out called End Of The World Midnight Wheat, which is my current fave. My husband drinks only Yeungling. I also enjoy Killian’s from time to time, but I can’t find it on tap anywhere around here, and I prefer it that way.


148 posted on 12/10/2012 12:51:37 AM PST by USMCWife6869
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To: boop

“Mickey’s big mouth...you could fit your junk in the empty bottle and pee in it.”

I circumcised myself trying to that with a pull-tab can.


149 posted on 12/10/2012 12:53:17 AM PST by beelzepug ("Why bother creating wealth when you can just redistribute it?")
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To: onona

“Hope you weathered the storm ok “
_______________________________

Yes, no storm problem other then overnight power outage.
It passed about 50 km south of us.
It was, however, bad on Mindanao...maybe 1000 killed.


150 posted on 12/10/2012 12:53:47 AM PST by AlexW
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