Analysis: Trump campaign has spent $0 on television advertising

The Hill ^ | August 09, 2016 | Jonathan Easley

[entropy12]

Less than 100 days before the general election, Donald Trump has still not spent a dime on television advertising, even as Hillary Clinton floods the airwaves with tens of millions of dollars in ad spending.

According to an analysis by NBC News, the Democratic presidential nominee's campaign has spent $52 million on television ads, many of which have been concentrated in the battleground states that will be critical in determining the outcome of the election.

The Trump campaign, by comparison, has spent zero dollars. Even the two third-party presidential candidates, Green Party nominee Jill Stein and Libertarian Party nominee Gary Johnson, have outspent Trump, the GOP nominee. Stein’s campaign has spent $189,000, while Johnson’s campaign has spent $15,000.

[entropy12]

Voters are notorious for short memories. Trump, the businessman, may have figured out he is keeping his powder dry for closer to election Ads.

[entropy12]

Ping!

[headstamp 2]

[Voters are notorious for short memories. Trump, the businessman, may have figured out he is keeping his powder dry for closer to election Ads. ]

That’s what I think this is BUT he risks losing the narrative and Hillary painting him permanently with hers.

[Lagmeister]

Trump is this close and he is worth 9 billion... Nobody is a bigger Trump fan than I am... but man. He can put her away now.

[Williams]

Who needs ads when you have all this positive press? Oops. Let’s wake up. No ads equals no message now.

[entropy12]

Yes, we should see many TV Ads after labor day. If not, I would be disappointed.

[Vince Ferrer]

This is one of many reasons the press hates him. He isn’t paying them.

[entropy12]

Relax. Nobody is voting yet, not even the early voting has begun in most places.

[entropy12]

Exactly, AND Trump has not employed many pundits and consultants either.

[bkopto]

Good. No money for the propagandists.

[bigbob]

maybe ads don’t work...look at how much Jeb! and Turd Cruz spend on TV ads

[Ransomed]

You mean the dumb swayable voters, the 10% of voters who are the swing voters who supposedly decide all national elections. You could be right.

Freegards

[entropy12]

Very good point. Also, I am not sure if poll takers can ring many cell phones. I do not even have a hard wired house phone anymore.

[MNDude]

Remember Ross Perot’s 30 minute infomercials? Those actually worked really good. I remember he was ahead in the polls for a little while after having those. (then he dropped out of the race and later came back)

[orchestra]

Heard KellyAnne Conway last night saying the ads are coming.

[SamAdams76]

Trump proved in the primaries that ads don't matter.

I remember Jebbie Bush spending tens of millions of dollars on ads and he got absolutely slaughtered.

Can't remember the last time I watched a TV commercial. It's nothing but streaming on demand and DVR for me.

[rockinqsranch]

“.....we should see many TV Ads after labor day........”

Right on the money. Nobody but us political junkies are really paying attention before then. It’s Summertime, and then there’s back to school. Then it’s time to pull on the reins, and bring this horse around.

[Fungi]

There is a reason for this known only to Trump and Manaforte.

[RayChuang88]

Trump very well knows that he NEEDS to reach to voters who want their message from him unfiltered. Watch for him within the next few weeks to start doing 10 to 20 minute long "infomercials" that will run on YouTube, Daily Motion and Vimeo--in short, people on cellphones, tablet computers and desktop computers will get his message minus the filter of the MSM.

[Cementjungle]

People who are aware of politics have mostly made their minds up already, and the undecideds have a very short attention span. The ads only have a tangible effect in the last couple weeks before voting.

I'm guessing there will be a barrage of impressive ads in late October.