Posted on 04/12/2024 3:33:56 PM PDT by Morgana
Italian regulators have pulled a “blasphemous” television advert in which nuns are offered crisps instead of consecrated hosts during a Mass.
The advert for Amica Chips provoked a huge backlash within the Catholic nation, with claims that it “debased” and “vilified” Jesus Christ.
The Institute of Advertising Self-Discipline, Italy’s advertising standards authority, has now upheld complaints against the advert and ordered it off the airwaves.
In the 30-second advertisement, a group of young nuns are seen filing through a cloister into a chapel while another nun prepares for Mass but fills a ciborum with crisps instead of communion wafers.
A priest distributes a crisp instead of Host to a nun during Communion and the shocked nuns look to the nun in the sacristy who is shovelling crisps into her mouth from a bag.
The Italian Association of Radio and Television Listeners formally complained about the advert on the grounds that it “offends the sensibility of millions of practising Catholics”.
Giovanni Baggio, the president of the association, called for “the immediate suspension” of the advert because it was blasphemous and showed a “lack of respect”.
Avvenire, a newspaper owned by the Italian Bishops’ Conference, also called for the advert to be banned because Christ is “reduced to a crisp, debased and vilified as he was 2,000 years ago”.
Amica Chips was “spitting” on Christ “just as the Roman soldiers did to him before his crucifixion”, the newspaper said in an editorial.
According to the Daily Telegraph, the agency behind the commercial, Lorenzo Marini Group, said it had intended to strike “a strong British-style note of irony” with an advert that was “aimed at a young target audience”.
The head of the group, Lorenzo Marini, said the commercial was “irreverent” but said it was not intended to be offensive.
The regulator, however, informed the Italian Association of Radio and Television Listener that it had upheld its “appeal for the immediate suspension of the commercial” and reminded the advertiser that commercials “must not offend moral, civil, and religious convictions”.
Mr Baggio said his association wanted advertisers “to be more respectful of cultural and religious identities and to work for commercials that are inclusive and that appeal to all users in a way that is careful not to create discomfort and disapproval”.
He said: “Let us work together for a civilization that needs to grow in respect for cultural and religious identities.”
In my experience communion jokes never go over very well.
I find this one in very bad taste, no pun intended.
"Nobody expects the Spanish Inquisition!"
I gotta agree.
Isn’t it the same as selling chocolate crosses during Easter?
Wait until the Mo-Ham-Mad ham comes out for iftar dinner.
Don’t go over well...
Never heard a joke but I watched the commercial and I wondered if they
we’re Ranch Flavor?
.
Is that wrong?
Yeah.
Sacred cow jokes are not funny for those that have one for a pet.
The priest on the right looks like he's eaten a LOT of those chips (crisps).
But he does get to the point when he laments POWER being taken away from...
This 'christian'* felt no offense at all, since none of the claims of transmogrification occuring can be explicitly found in the bible.
*I typed it this way for there are many on FR will claim that I am not one, for I fail to jump thru the hoops high enough - or - GASP! - not at all!
Any flavor other than dill is considered evil by those of the SackCloth and Ashes pub!!
Farmer: I'd like to have a proper funeral for my dog, who died last night. Can you undertake this? |
Even though Catholics hold to a false, metaphysical understanding of the Lord's supper, a commercial as this is in "bad taste."
I love when the sons of Luthercomment on a teaching that they know nothing about.
https://www.catholic.com/tract/christ-in-the-eucharist
Read and try again.
Bet Bergoglio wasn’t offended.
The devil is on the details, and not just metaphorically speaking...
https://www.iap.it/about/mission/?lang=en
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