Coca-Cola pauses aggressive diversity plan after chief lawyer resigns

Fox Business ^ | 5/4/21 | By Will Feuer

[ConservativeInPA]

Never buying woke coke. It will be a good thing that an iconic American brand goes down and serve as a warning to other companies that partake in leftist politics. We can all easily live with out sugared water.

[right way right]

Coke needs to be broke.

[Scott from the Left Coast]

“ Really stupid if true. ”

Or intentional.

This sort likes rubbing the noses of “the lesser people” in it.

After all, Satan is the ruler of this realm, why wouldn’t he put his people where he wanted them? And why wouldn’t they acknowledge it?

[mewzilla]

Anyone who signed off on the decision to do this needs to go.

[AnotherUnixGeek]

The pause comes after the orchestrator of the plan, Coke’s former general counsel Bradley Gayton, abruptly resigned last month after less than a year on the job

...and took a new role as advisor to Coke's CEO. Just shuffling the deck chairs for optics, nothing of substance has changed.

[wardaddy]

I don’t know if he’s Islam

But the bow tie can signal militant or dandy

Or both....lol

I’ve never liked them....Churchill maybe

[caww]

Coke's former general counsel Bradley Gayton resigns

after aggressive diversity plan (he initiated) backlash...

[caww]

In the company I worked, changed owners, put out former top office holders, and it was then all about diversity. Suddenly black guys were hitting on white females....saying they “loved” diversity.

[Diana in Wisconsin]

The Coca-Cola Company owns a LOT of other brands. Juices, Water, Milk, Coffee, etc.

Boycott effectively! :)

https://www.coca-colacompany.com/brands

[OpusatFR]

I am much too white to drink Coke. Coke management has made their point plainly that white is not right.

[OpusatFR]

Thanks. I tossed Minute Maid too.

[Gen.Blather]

We often see huge companies, once the leaders in their field, substantially reduced or even disappear suddenly. Sears, Wards, IBM, Maas Brothers, DEC and even the once great General Motors, which at one point had the lion’s share of worldwide car sales. While each story is different as to why, I think they all share certain similarities. In general they often clung to a business model that had become outmoded. They failed to innovate. They didn’t keep an eye on the competition and/or the marketplace. At one point in the seventies K-mart owned their market segment. At the same time K-mart and Walmart each spent one billion dollars. K-mart updated the look of their stores without making any substantive changes or improvements. Walmart bought the most sophisticated satellite-linked data exchange system of any private company in the world. Ten years later Walmart was doubling capacity every few years and K-mart was heading for bankruptcy.

Coke has had one flagship product for over a century. The reason they had to go woke was to attempt to protect that market niche when most of the younger parents were forbidding their kids sugary drinks and whole cities were passing bans aimed at their industry. They hoped, apparently, that going woke would tell younger people, “Hey, we’re on your side. Please don’t hurt us.” It was a terrible miscalculation. Most importantly, the woke crowd are not the general public. They are a bunch of adult children living in their parent’s basement. Not average citizens.

What Coke should have done is update their business model and head into health drinks in a serious way. They have a huge market reach and product placement. The logo could have been rebranded. They also could have pursued the alcoholic drink market. Instead, the board are like dinosaurs wondering why the sky is suddenly full of smoke and fire.

[Pining_4_TX]

Oh, that’s why they didn’t just fire him. He’s black. They had to keep him on in some capacity (a do-nothing symbolic job) and pay him big bucks.

Someone explain to me how it is equitable to have 50% of the staff be black when blacks are only 13% of the population. Shouldn’t they insist on 13% black and other aggrieved groups to be represented according to their % of the population? Would they get triple points for hiring a black transgender person with a Hispanic last name?

[SunkenCiv]

Very astute.

[Pining_4_TX]

I’m surprised Coke hasn’t gone out of business after my husband stopped drinking Coke Zero because of this crap. Let’s just say he was a major consumer. :-)

[Mr. Jeeves]

Comes out to an even $4 million/year. Lot of money to keep a Professional Race Hustler on staff - I’m sure lots of real black lawyers would have willingly done it for less.

[Paladin2]

“e signed a new contract to serve as a consultant to Coca-Cola CEO James Quincey. In that position, he’ll be making a hefty $12 million over the next year. That included a $4 million sign-on fee and a monthly consulting fee of $666,666, according to an April 21 securities filing.”

666 is appropriate.

[Mr. Jeeves]

Typo - meant $8 million/year. $4 million was the bonus.

[Irish Eyes]

Interesting... maybe the should made the contract for a little mod or less...LOL

[Wallace T.]

The real effect of any consumer boycott will be seen in the second quarter earnings. If sales drop substantially between quarters and year over year, it will be evidence of the effects of a boycott. Gillette's corporate management attributed the drop to some other factors, such as the increase in men wearing beards, rather than a boycott.

Rather than accepting the PR statements that will come out in July blaming the decrease on sunspot activity or whatever, watch to see if there are management shakeups beyond the firm's legal counsel's resignation.