This can’t be anything new. Hasn’t any other retailer ever had a manufacturer develop a line for sale by its own chain?
Sold only at Sam's Club.
I read before that when you buy a “generic brand” its possible its a name brand but in a plain wrapper..?
So Amazon is bringing the old practice of relabeling merchandise for sale under its own brand name into the twenty-first century. Yay Amazon.
Major manufacturers create “store brands” for supermarkets.
Anybody can go to a cannery and have their own brand name products produced. The cannery just changes the label from Del Monte to whatever.
Look for “Moovova’s Finest Canned Peaches” on the shelf next time you’re at the grocery store.
I worry more about Amazon producing knockoff products (with the original manufacturer’s permission, of course). I ordered a pair of Columbia hiking shoes...shoes I’ve purchase before and was familiar with. The new pair came in a plain brown box...not the typical Columbia powder-blue box. The tiptoe sole had separated on one shoe...the other just about to separate. A hugely obvious defect. I returned them and ordered a replacement at the same time. The next pair arrived perfect, blue box and all.
This is pretty much a non-story and has nothing to do with Amazon flexing its muscle. Just about every major retailer carries private-label products from companies who are known for their own brands. Its just another sales channel - and often a very lucrative one.
Tires are a real common product that are private branded a LOT. But not as much as they used to be years ago. There are actually only about 8 tire manufacturers in the world who make them all no matter what the brand name is.
I refuse to buy anything from Amazon.
I make a point of buying elsewhere than Amazon.
Trader Joe’s has done this for years. Most of the stuff they have that’s TJ brand is from somebody else, often a major brand. And Walmart pushes companies to make WM exclusives. You don’t have to be a monopoly (which none of these companies are) you just have to have a desired market share.