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MUFFIN TOPS AT MCDONALD'S? NOT THAT THERE'S ANYTHING WRONG WITH THAT
Ad Age ^
| June 26, 2018
Posted on 06/27/2018 7:29:39 AM PDT by SMGFan
After McDonald's Corp. announced all-day breakfasts three years ago, it gradually forgot about mornings.
Overall sales have weakened in the U.S., market share has shrunk, and McDonald's has identified lost breakfast customers as the main culprit. Now the world's biggest restaurant company plans to fight back with discounts, breakfast catering and a ploy lifted straight from a 1997 "Seinfeld" episode -- selling only the tops of muffins.
"We took our eye off the ball on breakfast," Chief Financial Officer Kevin Ozan said at a May investor conference. "With everything else going on, we just lost a little focus on that breakfast day part." For McDonald's, breakfast has long been a stronghold, according to Linda VanGosen, VP of menu innovation for the U.S. It accounts for 25 percent of domestic sales, and mornings are the most profitable part of the day. But rivals are advertising cheap eats and some of them are moving to sell breakfast all day, too, taking the shine off McDonald's 2015 announcement. After reaching an all-time high in January, McDonald's shares are down more than 10 percent. "It had been a while, I think, before we had really focused in on talking to customers about that morning day part," VanGosen said in an interview.
(Excerpt) Read more at adage.com ...
TOPICS: Business/Economy; News/Current Events
KEYWORDS: mcdonalds
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I hope they're spectacular.
1
posted on
06/27/2018 7:29:39 AM PDT
by
SMGFan
To: SMGFan
2
posted on
06/27/2018 7:31:27 AM PDT
by
Citizen Soldier
("And I was born to pull turnips!" Demelza Poldark)
To: SMGFan
Desserts for breakfast! What could go wrong?
3
posted on
06/27/2018 7:31:40 AM PDT
by
cicero2k
Comment #4 Removed by Moderator
To: SMGFan
My brother turned me on to the Egg McMuffin.
We stop by and pick one up on the way to a family medical event in Los Angeles every two weeks.
Egg McMuffin
Hash browns
Tall glass of OJ
It’s a very satisfying little meal.
5
posted on
06/27/2018 7:34:03 AM PDT
by
DoughtyOne
(01/26/18 DJIA 30 stocks $26,616.71 48.794% > open 11/07/16 215.71 from 50% increase 1.2183 yrs..)
To: SMGFan; Gamecock
But the stumps!! What will they do with the stumps?!? d;^)
6
posted on
06/27/2018 7:34:18 AM PDT
by
CopperTop
(Outside the wire it's just us chickens. Dig?)
To: CopperTop
To: SMGFan
I know there are muffin tops at McDonald's but I didn't think it was legal to sell them.
To: SMGFan
MUFFIN TOPS?......................
9
posted on
06/27/2018 7:40:26 AM PDT
by
Red Badger
(When Obama and VJ go to prison for treason, will Roseanne get her show back?...)
To: DeFault User
GMTA!..........................
10
posted on
06/27/2018 7:41:12 AM PDT
by
Red Badger
(When Obama and VJ go to prison for treason, will Roseanne get her show back?...)
To: SMGFan
They just need to make sure they don’t donate the stumps to homeless shelters.
11
posted on
06/27/2018 7:42:21 AM PDT
by
Southside_Chicago_Republican
(If liberty means anything at all, it means the right to tell people what they do not want to hear.)
To: cicero2k
Big Parma loves this. Diabetes, anyone?
12
posted on
06/27/2018 7:42:33 AM PDT
by
Noumenon
(When all liberals have is a hammer, every problem is a nail in YOUR coffin.)
To: DoughtyOne
A health magazine rated the Egg McMuffin very high on nutrition.....skip the bacon to reduce the fat content.
13
posted on
06/27/2018 7:42:57 AM PDT
by
Liz
( Our side has 8 trillion bullets; the other side doesn't know which bathroom to use.)
To: SMGFan
Rebecca Demornay is deeply saddened.
14
posted on
06/27/2018 7:43:02 AM PDT
by
Principled
(No one will conquer America, from within or without, until its citizenry are disarmed.)
To: Liz
A health magazine rated the Egg McMuffin very high on nutrition.....skip the bacon to reduce the fat content.
If you are going to skip the Canadian Bacon, which is so thin these days it appears McDonald's electroplates the sandwich with it, you may as well get a better version 2/$3 at Dunkin Donuts. Better coffee to go with it, too.
15
posted on
06/27/2018 7:46:30 AM PDT
by
Dr. Sivana
(There is no salvation in politics.)
To: Red Badger; DeFault User; Daffynition
You two are funny. I clicked this thread to see how long before a people of Wal-Mart image got posted. Muffin tops have spread over to McDonald’s, but nothing new about that.
It’s actually a chicken or egg question.
16
posted on
06/27/2018 7:48:02 AM PDT
by
Ezekiel
(All who mourn(ed!) the destruction of America merit the celebration of her rebirth.)
To: SMGFan
I see what you did there. Well played.
17
posted on
06/27/2018 7:49:16 AM PDT
by
EQAndyBuzz
(Proud member of the DWN party. (Deplorable Wing Nut))
To: SMGFan
Coming next month - pudding skin singles.
18
posted on
06/27/2018 7:50:00 AM PDT
by
oincobx
To: Principled
Rebecca Demornay is deeply saddened.
Some of us will remember her as she was...
19
posted on
06/27/2018 7:52:58 AM PDT
by
Dr. Sivana
(There is no salvation in politics.)
To: Dr. Sivana
Be still my heart.
Alas, I was thinking of the Rebecca Demornay from the Seinfeld muffin top episode.
I like your Rebecca better. A lot better.
20
posted on
06/27/2018 7:56:25 AM PDT
by
Principled
(No one will conquer America, from within or without, until its citizenry are disarmed.)
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