Yes, labels matter because the more there are the more confusing knowing who the enemy is. The whole of it has been contorted by splinter factions and the media preys upon that.
White Supremacist is not a label good conservatives should desire.
I have been lurking 4chan for months since freerepublic went down for days. My sense of them is that they have a lot of “shills” and trolls that try to discredit them with KKK Nazi stuff. That part has been Soros/Clinton funded for a year or better. Most of them realize it and “sage” and “slide” the trolls. But the BSM uses the trolls to relabel the alt-right as KKK. Some of them gleefully have taken it up in a non serious /s way. If you ask me 4chan is just an immature freerepublic with no mods so they get shilled hard.
Unlike freepers they don’t seem to cower at being called racist, they seem to feel that the way to deal with this is to drive through it (so to speak) and carry on instead of letting themselves be shut down. Which is why the libtards hate them violently. The libtards don’t hate us freepers cause they believe us to be all talk cuckservatives, which I have to shamefully admit is true.
How about redneck supremacist... Redneck is a philosophy, an attitude... Rednecks come in many colors... Everybody is invited to be a redneck...
Anti-FA (First amendment)
Divisive Haters
Racial Supremacists
Corporate Socialists
Government Bullies
Group Polarists
America Haters
etc, etc, etc