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Trump Pivoting Away From Tabloid-Style Campaigning
Townhall.com ^ | June 24, 2016 | Michael Barone

Posted on 06/24/2016 9:24:18 AM PDT by Kaslin

Donald Trump is the latest proof that the campaign always reflects the candidate and that the candidate is a product of his experience over the years. So, as Trump, after clinching the Republican nomination, reshuffles and rejiggers a campaign that has fallen behind Hillary Clinton, it's instructive to look at his political ground zero.

That would be New York and its tabloid politics. I first encountered this in summer 1961, on a family vacation to New York City. As a teenager I was allowed to travel on the subway (15 cent fare, a dollar gets you six tokens and a dime change) and arrange my own meals (a pizza slice -- exotic food back home -- for a quarter).

That was the summer of the primary between two-term Mayor Robert Wagner and a challenger supported by bosses who had backed Wagner twice before. You could watch the campaign in the headlines of the tabloid newspapers on the kiosks outside subway stations.

In those days, circulation of the easy-to-read-on-the-subway tabloids was "yuuuge": over 1 million for the Daily News and Daily Mirror, about 800,000 for the then-liberal New York Post. This was the media environment in which Donald Trump grew up.

Politics was part of the family business. His father, Fred Trump, was well-connected with machine Democrats in Brooklyn and Queens, which helped him get favorable zoning, land assembly and Mitchell-Lama subsidies for the giant apartment towers he built there.

The young Donald Trump was drawn to politics early on. At 19, he wangled a spot among the bigwigs at the ceremonies opening the Verrazano-Narrows Bridge. In his 20s he capitalized on Trump contributions to the mayor and governor to make his first real estate deals in Manhattan.

In the years that followed he was an interested observer of New York's tabloid war campaigns. John Lindsay versus Nelson Rockefeller, Pat Moynihan versus Bella Abzug, Ed Koch versus Mario Cuomo, Al D'Amato versus Chuck Schumer: conflicts fought out in the morning and afternoon editions of the tabloids every day.

I remember watching David Garth, media consultant to Mayors John Lindsay, Edward Koch, Rudolph Giuliani and Michael Bloomberg, phoning tabloid reporters like Deborah Orin and TV anchormen like Gabe Pressman to feed them storylines and suggest headlines for their next edition or broadcast.

Sensational headlines were especially effective, dominating the front pages visible on kiosk stands. The Daily News' "FORD TO CITY: DROP DEAD!" helped Jimmy Carter carry New York in 1976. The New York Post's 1983 classic "HEADLESS BODY IN TOPLESS BAR" epitomized the feeling that the city was being overwhelmed by violent crime.

It is commonly said that today's political campaigning, with blogs and Twitter feeds, with never-ending news cycles over every 24-hour period, is something entirely new. Well, up to a point.

Compressing your thoughts into 140-character tweets is not unlike attracting news kiosk browsers with a couple dozen ENORMOUS CAPITAL LETTERS on a tabloid front page. Sitting in your office giving phone interviews to selected media outlets is not all that different from what David Garth used to do.

Derogatory epithets -- "Lyin' Ted," "Little Marco," "Crooked Hillary" -- were the argot of tabloid headline writers, and insults got you on the front page. D'Amato's characterization of Schumer as a "putz" had lamentable echoes in the primary campaign.

There are limits to the effectiveness of tabloid-style campaigning. The tabloid wars were unique to New York for the obvious reason that no other city has anywhere close to as many subway riders and therefore as many tabloid buyers. And even there the tabloid wars seem a thing of the past. In New York's subways today you see more people reading their phones than staining their fingers with tabloid ink.

Moreover, even in the years of tabloid wars, New York candidates did other things -- such as raising money, running television ads and drawing on experts and their own in-depth knowledge of government to come up with serious public policy proposals.

Until this week, Donald Trump has done very little along these lines. And having won the Republican nomination, he seems to have taken the view of many election winners: If his critics are so smart, how come their candidates lost and he won?

Now, firing his campaign manager and speaking with some seriousness about policy, he seems to have decided that updated-for-the-internet tabloid war politics, sufficient in the primaries, aren't enough for the general election. Let's see if he sticks to it.


TOPICS: Culture/Society; Editorial; Politics/Elections
KEYWORDS: tookhimlongenough

1 posted on 06/24/2016 9:24:18 AM PDT by Kaslin
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To: Kaslin
"...and rejiggers a campaign that has fallen behind Hillary Clinton"

No, it hasn't, and Michael Barone has no credibility.

2 posted on 06/24/2016 9:25:53 AM PDT by Mr. K (Trump will win NY state - choke on that HilLIARy)
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To: Mr. K

No you love these @sshats... they preface their point with whatever bs they want to say...

“Having had the worst last 100 of his campaign, Trump, tries to redo his image...as he feverishly begs for campaign contributions....etc.”


3 posted on 06/24/2016 10:04:39 AM PDT by nikos1121 (The Golden Age of Pericles is about to begin again... in America)
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To: Mr. K

Mean’t to say “Don’t you love these @sshats... etc”


4 posted on 06/24/2016 10:05:24 AM PDT by nikos1121 (The Golden Age of Pericles is about to begin again... in America)
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To: Kaslin

They act like Trump isn’t working his campaign on a long-term plan. The man’s business is real estate development. This business is based on creating a long-term plan with many stages. Each stage of development requires different experts and different strategies. They will never catch up with what Trump is doing if they think he is only reacting to daily events.


5 posted on 06/24/2016 10:06:28 AM PDT by Raycpa
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To: Kaslin

FU Barone. You will no doubt pretend that Trump has done something that allows you to now give him your very very important support support. Go to hell.


6 posted on 06/24/2016 10:22:33 AM PDT by Defiant (After 8 years of Chump Change, it's time for Trump Change.)
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To: Kaslin

Whatever he did it already worked:

Today President Donald Trump addressed the world from an International Stage - he inspired and looked Presidential.

On the other hand, Obozo looked smaller and Hillary looked smaller - dumb and dumber.


7 posted on 06/24/2016 10:27:28 AM PDT by 1Old Pro
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To: Mr. K

Right! Trump will be Trump! Who else could have delivered that thrashing bashing smashing anti-illary speech the other day? No one! F’ing blathing class think they can tell US and Trump how he we should “ACT”! The actors are all in the GD CONgress and residency now! We don’t need no stinking actors/Liars anymore!

BHOEXIT!

Go Trump Go!


8 posted on 06/24/2016 11:17:48 AM PDT by Harpotoo
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To: Kaslin

Who says Trump has fallen behind Hillary? Totally bogus agenda by the Dems and the GOPe.


9 posted on 06/24/2016 12:44:52 PM PDT by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
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To: Kaslin

Looks like Barone had to tack two sentences onto the end of this piece to reflect the last week.

Trump has advanced — the victory of Brexit was the biggest headline of the year anyway — and the Establishment is still behind the curve.


10 posted on 06/25/2016 3:33:38 AM PDT by 9YearLurker
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To: 9YearLurker

Come from behind is the name of the game, especially for Trump.


11 posted on 06/25/2016 3:37:56 AM PDT by samtheman (Trump For America.)
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