Media coup: Drudge poised to overtake CNN

WND ^ | 01/29/16 | Cheryl Chumley

[Enlightened1]

A report that looks at where online news readers go for their daily scoops shows Matt Drudge, who operates the popular headline aggregation site that's a must-read for many of both political camps, is gaining big on massive media organizations like NBC and even CNN.

The latter, specifically, might want to take notice. CNN has spent the last few years loudly proclaiming its dominance in the news market, even as competitors like Fox News - and now, Drudge - have gained steam.

MediaPost, in its "10 Publishers Account for Half of All Online News," cited SimilarWeb and found "the top 10 publishers, together owning around 60 news sites, account for 47 percent of total online traffic to news content last year, with the next biggest 140 publishers accounting for most of the other half."

Still, as Politico reported in mid-2015: "The Drudge Report is the leading source of referral traffic ... for many of the top news organizations in the country ... In 2014, DrudgeReport.com was the No. 1 site of referral traffic to the Daily Mail, CNN, Fox News, Roll Call, Breitbart, The New York Times, National Journal, USA Today, Associated Press, Reuters, The Wall Street Journal and Politico, Intermarkets found. Another unique aspect for Drudge is that 87 percent of its own traffic is from readers going directly to DrudgeReport.com and staying there for an average of 30 minutes."

In other words, CNN and other news sites wouldn't have the high page view numbers they have were it not for Drudge.

But that's not all...

[Captain Peter Blood]

Matt Drudge is a model of efficiency in getting the news in condensed form where the average person can check it out. Combine that with breaking news and he really does a great job for a single person.

I liked it when he had a TV show also. He thought he would be the next Drew Pearson but it never worked out.