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Findus Italy Produces First Gay-Friendly Advert
The Local ^ | 10 Jun 2014

Posted on 06/17/2014 11:09:30 AM PDT by nickcarraway

The Italian unit of the frozen food company, Findus, has produced what is thought to be the first TV commercial in Italy that touches on the subject of homosexuality.

Thousands join Rome's Gay Pride march (08 Jun 14)

Ten months after the chairman of the Italian pasta giant, Barilla, said during an interview that the company would never feature gay people in its adverts, Findus Italia has produced a commercial in which a man is seen “coming out” to his mother over a meal.

The advert below features Luca, who hosts a dinner party for his mum at the home he shares with a his flatmate, Gianni.

After surprising her with his culinary skills, he reveals: “Mum, there is another little surprise: Gianni isn’t only my flatmate, he’s my partner”.

His mother replies: “My darling, I already got that”, and then touches his hand.

The advert won praise from Italy’s Gay Center association.

“It should set an example for how Italian companies should communicate,” Fabrizio Marrazzo, the association’s spokesman, was quoted in Il Messaggero as saying.

“The advert clearly demonstrates the simplicity of a gay couple’s daily life, and acceptance of them in an intelligent way. We applaud Findus and call on all companies, big and small, to do the same. We’re still waiting for Barilla to give us a sign in that respect.”

The comments by Guido Barilla last September sparked global uproar, with calls for the pasta brand to be boycotted.

The company later apologized and hastily put together a team comprising gay paralympics gold medallist Alex Zanardi to teach it how to improve its corporate culture.

The gaffe also gave rise to debate over homosexuality in the Italian workplace.


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: food; gay; italy
Sauce just like my two mamas used to make!
1 posted on 06/17/2014 11:09:30 AM PDT by nickcarraway
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To: nickcarraway

Much like the communists, they target the media


2 posted on 06/17/2014 11:11:12 AM PDT by Viennacon
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To: nickcarraway

I wonder why this crap is boiling over right now in the EU/US nomenklatura circles? It is like there is some time clock running out for them.


3 posted on 06/17/2014 11:11:23 AM PDT by Psalm 144 (FIGHT! FIGHT! SEVERE CONSERVATIVE AND THE WILD RIGHT!)
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To: nickcarraway
Mon should have vomited. I'll be sure to avoid their products.
4 posted on 06/17/2014 11:15:32 AM PDT by ConservingFreedom (A goverrnment strong enough to impose your standards is strong enough to ban them.)
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Comment #5 Removed by Moderator

To: F15Eagle

This kind of scene (evil, pressed, makes frantic haste) is frequently found in the world and doesn’t necessarily spell the absolute end of world events. It could be that a phalanx of righteous angels with the Holy Spirit at their backs is getting ready and Satan knows it. Once demonic opposition is overcome, the gospel of salvation could once more spread out into the world, and if it does it will be effective.


6 posted on 06/17/2014 11:21:42 AM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: nickcarraway

Overheard at meeting:

“Eduardo, I’m telling you that if we sell gay sex, our pasta sales will go through the roof!”


7 posted on 06/17/2014 11:22:11 AM PDT by Kirkwood (Zombie Hunter)
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To: F15Eagle

And I, personally, will be tickled pink to see the devil get his due of being damned. He’s given me enough trouble in my life. Phooey on him, in the name of the Lord.


8 posted on 06/17/2014 11:23:46 AM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: Kirkwood

Barilla is a decent pasta, but when I see it and think of this, it makes me sad.


9 posted on 06/17/2014 11:24:43 AM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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Comment #10 Removed by Moderator

Comment #11 Removed by Moderator

To: F15Eagle

History is filled with pre-echos of climactic events. Hang on and keep your spiritual powder dry.


12 posted on 06/17/2014 11:28:00 AM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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Tying food to sodomy doesn’t work for me.


13 posted on 06/17/2014 11:29:33 AM PDT by Gene Eric (Don't be a statist!)
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To: HiTech RedNeck
“The advert clearly demonstrates the simplicity of a gay couple’s daily life, and acceptance of them in an intelligent way. We applaud Findus and call on all companies, big and small, to do the same. We’re still waiting for Barilla to give us a sign in that respect.”

It isn't Barilla who is supporting this stuff.

14 posted on 06/17/2014 11:52:34 AM PDT by Lx (Do you like it? Do you like it, Scott? I call it, "Mr. & Mrs. Tenorman Chili.")
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To: Lx

Well they are still using their noodle then :-)


15 posted on 06/17/2014 11:53:16 AM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: Gene Eric

Buggery burgers!


16 posted on 06/17/2014 11:53:38 AM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: nickcarraway

hopefully they’ll never use the phrase “ i like to put a little bit of me into everything i make”. projectile vomiting all across the viewing audience.


17 posted on 06/17/2014 1:17:21 PM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: Gene Eric

assburgers /southpark


18 posted on 06/17/2014 1:17:57 PM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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To: HiTech RedNeck

pot stickers. uggggh.


19 posted on 06/17/2014 1:18:54 PM PDT by Secret Agent Man (Gone Galt; Not averse to Going Bronson.)
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