Posted on 02/09/2014 3:20:41 PM PST by Red in Blue PA
For the firearms industry, women are the next big opportunity.
They are a desirable demographic and the number of female gun owners is growing, CNN Money reported.
Sometimes the appeal may include a fashion statement.
Glock offers both sub-compact and slim line handguns for women. Smith & Wesson offers a model called the “Lady Smith.” Mossberg markets shotguns and rifles with a pink camouflage pattern, and one shooting range in Las Vegas offers pink AK-47s with the bachelorette parties that it caters to.
"When you are aiming at your target and you're executing a safe shot, you're not thinking about what's for dinner," said Karen Butler, owner of Shoot Like a Girl, a company that introduces women to shooting via sponsorships from gun makers.
"You're not thinking about the problems of the day. You're thinking about what you have to do to hit the target. When you do that, it's just a sense of relaxation, followed by a sense of gratification. I think that every woman should experience that feeling," she told CNN.
Almost 80 percent of gun retailers reported a rise in female customers in 2012, according to industry figures. In Florida, 22 percent of the concealed carry permits are held by women. In Texas, women hold 28 percent of concealed carry permits, up sharply over the past decade.
(Excerpt) Read more at moneynews.com ...
Center mass, baby !
It appears as though the ladies have had enough of the PROG’s new feminized metrosexual males. LOL!
Holly Peers... 
Sounds good to me. There is no down side to this.
Good to see fingers off the triggers.
yes it is...
Nice scope.
A third of the people in my CCL class were women. Several months ago my mom asked me to take her to the shooting range so she could learn how to shoot. Women are getting sick of being told that their best defense is to pee on their attacker.
Triggers?! There were guns in those pics?! Huh, I completely missed that...
Oh, come one, ladies, what’s the matter - don’t fancy being assaulted and raped by one of the newly-empowered young Black thugs?
That’s racist!
Wow!
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