It takes transportation, disposable income, and leisure time to shop there. That class of customer is becoming scarce, and the whales (Vegas term for big spender) are getting more cost conscious, too.
Don’t get me wrong, there are PLENTY of people out there that have all three of the attributes above, but they aren’t the type to shop there. They’re the EBT, EITC, TANF, Section 8, WICs, & ObamaPhone crowd.
If Macy’s wants to attract them, they need to get a Deli in the stores that takes EBT, maybe a full-blown Lotto/Scratch-off Kiosk, and sell beer, wine and cigarettes.
Oh, they also need to install a Mr. Tax (We do it for you right now, and we’ll give you cash instantly - RAL).
I had never been in a Macys in my life, until 2010 (I was 52 years old). What I found was....a upscale shop where you’d go if you made $50,000 or more a year, and wanted to dress well and be noted as “in-fashion”.
To be honest, across the nation....I doubt if there are more than eighty cities that could support a Macys operation.
A disposable income? I’d say you need that...a feeling of dressing well for your business or church or status in life. You also need to let folks know....that you shop there...as part of your status.