Posted on 01/07/2008 6:44:27 AM PST by muawiyah
CHARLOTTE, N.C. (AP) -- Krispy Kreme Doughnuts Inc. chief executive Daryl Brewster has resigned amid a sputtering turnaround effort.
The Winston-Salem-based company said Monday that Brewster left his position for personal reasons but will stay with the company until the end of January.
(Excerpt) Read more at biz.yahoo.com ...
Fred Thompson will soon be looking for a job. He probably likes donuts
*cross*
I assume he has a golden parachute and donuts for life?
Krispy Kreme s-cks. Top Pot in Seattle and even the Donut Pub in NYC kicks their southern a-ses. I’ll even take Dunkin’ Donuts, the closest thing to a state Church in Massachusetts, over KK.
They have been a poorly run company for some time. Expanding to rapidly into the northeast without realizing that it is all too easy to cannibalize existing locations, failing to respond to the rise (and fall) of the “low carb” craze of the early 2000s, etc.
My wife put me on Atkins. As soon as I get off, I’m gonna do something for their bottom line all by myself.
But it doesn’t look like its going to happen soon.
That would be “Souvrn’”, but I think they started out in N’England or something.
Krispy Kreme was founded in Winston-Salem, Nawth Carolina.
Yeast doughnuts are horrible, KK deserve to go under.
A sinister and hidden abuse is the way KK treats its deformed donuts as orphans. The perfect donuts are tenderly cradled and given a home in a nice warm box while the deformed ones are cast aside and left on the cold hard steel of the rollers for hours. Exposed, humiliated and mocked in their grotesqueness they languish for hours until they are discarded as worthless. The contrast is stark and I’m surprised there’s not been more public outcry over this pastry tragedy.
They aren’t even crispy...I’ll take my neighborhood heart stopping applefritters any day. Actually one day every two years unless my wife is out of town.
Horrible, or horrible for you?
Or are you one of those people that complains when cake frosting is too sweet, as if that's possible?
Tough to beat a warm KK with a cold glass of milk or hot cup o' joe.
Unfortunately, I now live in the south, just up the road from the KK HQ. Other than Krispy Kreme, it's hard to find a good donut around here.
To give credit where credit is due....Krispy Kreme Dounts are good right out of the oil. For about 15 minutes. Anytime after that, they're about inedible.
I just don't understand the local fascination with them. I guess Folks in these parts just have never had a good doughnut before.
It’s easy to blame Atkins but really Krispy Kreme’s problem was over expansion and over saturation. The fad part of low carb is basically gone (all the “low carb malls” have closed) and yet KK is still taking on water. With all the shops they opened and all the re-distribution contracts with other companies they took what used to be a special hard to get item and turned it into ubiquitous non-exciting item. I have a 5 mile drive to work and at the height of their saturation I passed close to a dozen places I could get KK doughnuts and none of them was an actual Krispy Kreme store.
Its OK. When I lived in Seattle, people thought that Buca del Beppo and the Olive Garden were the greatest Italian food they ever ate.
I’m not a fan of KK. I only eat a donut maybe once every couple of years, but I prefer Honeydew.
I used to pick up a couple of dozen KK's on the way to work. Cost about 8 bucks. People enjoyed them at meetings.
I stopped to pick up a couple of dozen last fall. Would have been almost $20. For doughnuts. Outrageous.
IMHO, that's why they're tanking. People just won't spend that kind of cash for donuts.
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