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Alternative Media: The Big Winners (the rise of talk radio, direct mail, Fox, Internet) [good read]
Wash Post ^ | 10/24/04 | Richard A. Viguerie and David Franke

Posted on 10/23/2004 9:18:36 PM PDT by Cableguy

By the time Election Day arrives, millions of Americans will have contributed to a presidential candidate this year. Hundreds of political organizations -- from the Sierra Club to the NRA, from MoveOn.org to the Swift Boat Veterans for Truth -- will have taken an active part in the campaign, supported by Americans from every part of the political spectrum. All of this is democracy in action, and it is so commonplace that we take it for granted. Yet this kind of mass citizen involvement in the political process is a relatively recent phenomenon, spanning less than a half-century of our nation's history.

How did it happen? And what does it suggest for this election, and for presidential elections to come?

The answers can be found in the rise of what we conservatives call the "alternative" media -- beginning with the conservative movement's development of political direct mail in the 1960s, followed by the growth of talk radio and cable TV news in the 1990s and, since then, by the remarkable role of the Internet in the political process. In this year's presidential election, it is the alternative media that are largely framing the issues, engaging the public, raising money and getting out the vote.

Whatever the outcome on Nov. 2, this election will be remembered as the year when these alternative media all came together to change how politics in America is practiced.

(Excerpt) Read more at washingtonpost.com ...


TOPICS: News/Current Events; Politics/Elections
KEYWORDS: davidfranke; franke; newmedia; richardviguerie; viguerie

1 posted on 10/23/2004 9:18:36 PM PDT by Cableguy
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To: Cableguy
Richard A. Viguerie

Ah, Mr. Mass Mailing himself. He lives.

2 posted on 10/23/2004 9:20:40 PM PDT by GeronL (FREE KERRY'S SCARY bumper sticker .......... http://www.kerrysscary.com/bumper_sticker.php)
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To: Cableguy

It's a might good read. And I've said it before and I'll say it again: Free Republic has some of the finest minds I'll ever know.


3 posted on 10/23/2004 9:21:22 PM PDT by writer33 (Try this link: http://www.whiskeycreekpress.com/books/electivedecisions.shtml)
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To: Cableguy

The thing is that the mainstream media could easily get its credibility back, not by being shills for conservatives, but just by making some effort at being objective and letting well spoken conservatives speak and be heard.

They buried themselves with their lopsided point of view - it's the natural end to their strategy. By shilling for any side, your credibility plummets.


4 posted on 10/23/2004 9:21:23 PM PDT by HitmanLV (I will not be pushed, filed, stamped, indexed, briefed, debriefed or numbered. My life is my own.)
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To: HitmanNY
The thing is that the mainstream media could easily get its credibility back just by making some effort at being objective ...

That's not going to happen.

From the time "journalists" leaves college they're imbued with a liberal mindset that precludes an "alternate approach" to news.

They will eventualy go the way of the dinosaurs, and the media will change from personal ownership of news items to news items owned by no one.

5 posted on 10/23/2004 9:55:31 PM PDT by Noachian (A Democrat, by definition, is a Socialist.)
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To: Cableguy

bttt


6 posted on 10/23/2004 10:21:06 PM PDT by bitt (F'n, Have you no sense of decency, sir, at long last? Have you left no sense of decency?)
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To: Cableguy; All

Pajamahadeen Rule... rise of the New Media
http://www.freerepublic.com/focus/f-news/1219250/posts

The "media"-- and I include the entertainment side of it ( two wings of the same bird of prey ) simply does not "get" it.

The problem is not that they are prejudiced... the problem is that they will not ever admit to it. So how can you trust anything else they tell you, when they cannot take the fundamental step of admitting that they, like all failed humans, have biases?


7 posted on 10/24/2004 1:03:32 AM PDT by backhoe (Just a Keyboard Cowboy, ridin' the Trackball into the Dawn of Information...)
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To: GeronL
Richard A. Viguerie
Ah, Mr. Mass Mailing himself.


Yup.  And he way overstates its impact.
It's still junk mail.
8 posted on 10/24/2004 11:03:41 AM PDT by gcruse (http://gcruse.typepad.com/)
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To: StarFan; Dutchy; Timesink; VPMWife78; cgk; Gracey; Alamo-Girl; RottiBiz; bamabaseballmom; ...
FoxFan ping!

Please FReepmail me if you want on or off my FoxFan list. *Warning: This can be a high-volume ping list at times.

9 posted on 10/24/2004 11:00:59 PM PDT by nutmeg ("The DemocRATic party...has been hijacked by a confederacy of gangsters..." - Pat Caddell, 11/27/00)
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To: nutmeg

Thanks for the ping!


10 posted on 10/25/2004 7:02:38 AM PDT by Alamo-Girl
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