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CBS RADIO HEAD ORDERS 'MUST CARRY' TO STATIONS FOR CLINTON BOOK SPECIAL
Drudge ^ | 6/14/04 | Drudge

Posted on 06/14/2004 6:43:53 PM PDT by LibWhacker

XXXXX DRUDGE REPORT XXXXX MON JUNE 14, 2004 18:00:24 ET XXXXX

CBS RADIO HEAD ORDERS 'MUST CARRY' TO STATIONS FOR CLINTON BOOK SPECIAL

**Exclusive**

Move over Rush Limbaugh!

Bill Clinton is set to hit the talkradio waves with a live special promoting his new book -- one that CBS has ordered a "must carry" directive for all of its news affiliates, the DRUDGE REPORT has learned.

MORE

Each and every one of CBS's news and talk stations will be required to take the Clinton book radio special, now scheduled for next 6 PM ET Thursday -- whether local programming management wants it or not!

"It's going to be like one big commercial for the book! Why didn't Mr. Clinton's publisher just buy an hour," one angry executive for a CBS news station said late Monday. "This is not news, this is marketing. I already feel dirty!"

MORE

Other CBS radio excutives are excited about Clinton finally appearing on live talkradio.

"I can't wait for the callers," said one CBS radio suit.

The one hour session titled "CLINTON CONNECTS WITH AMERICA" will be moderated by CBS EARLY SHOW host Harry Smith.

The program appears to be part of a larger cross-promotion platform package with Clinton and CBS parent VIACOM.

The former president is set to sit with CBS's Dan Rather at the Clinton library in Arkansas for Sunday's CBS 60 MINUTES.

Developing...


TOPICS: News/Current Events
KEYWORDS: affiliates; book; cbs; clinton; impeachedx42; mustcarry; mylife; promo
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1 posted on 06/14/2004 6:43:54 PM PDT by LibWhacker
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To: LibWhacker; Admin Moderator

Arghhhh! . . . Please pull it. When I searched, I was stuck in 'keyword' search instead of 'title (date)'. Sorry.


2 posted on 06/14/2004 6:45:50 PM PDT by LibWhacker
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To: LibWhacker

CBS's next order: "All Listeners Must Listen Whether They Want To or NOT!!"


3 posted on 06/14/2004 6:47:04 PM PDT by theDentist (I've got a fever, and the only prescription is more cowbell !)
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To: LibWhacker
What should we call in to ask?

Should we ask about Monica, coccaine, Waco, or Vince Foster first?

Ohhhhhh!

4 posted on 06/14/2004 6:47:35 PM PDT by gaijin
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To: LibWhacker
I have a policy at my paper. I don't buy the news. If you want to advertise with me, fine. If you don't fine. If you have a story to tell, then I'll tell the story.

One thing I have found is that I am one of the few left who believes this. When I see newspapers with ads on the front page, I cringe.

5 posted on 06/14/2004 6:48:14 PM PDT by Military family member (Proud Pacers fan...still)
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To: gaijin

Id like to call and act like a Clinton fart catcher to get by the screeners, then ask him about Sudan and the Osama offer, but I wont, Im watching the paint dry that night..


6 posted on 06/14/2004 6:49:55 PM PDT by cardinal4 (Terrence Maculiffe-Ariolimax columbianus (hint- its a gastropod.....)
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To: LibWhacker

The flagship station, WCBS-AM in NYC carries the Yankees games. If they preempt a game while I'm in a car, I'm going postal!


7 posted on 06/14/2004 6:51:19 PM PDT by Senator Pardek
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To: LibWhacker

The next you watch and listen to Shepard Smith do his "Carnival Barker" routine on FOX--think about this:

...from the article above..."It's going to be like one big commercial for the book! Why didn't Mr. Clinton's publisher just buy an hour," one angry executive for a CBS news station said late Monday. "This is not news, this is marketing. I already feel dirty!"...

Marketing=News=Entertainment=Acting skills.


8 posted on 06/14/2004 6:52:19 PM PDT by jolie560 (hE)
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To: Military family member

I always liked the understated Tiffany ad on the front page of the NYT...but I agree that the publicists get away with an awful trashy bit of promotion these days purporting to be news.


9 posted on 06/14/2004 6:53:35 PM PDT by harrowup (Just naturally perfect and humble of course)
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To: Senator Pardek; All
LOL, I don't blame you. It's an outrageous directive.

Everybody . . . this is a duplicate post. The original is here. Sorry, my bad.

10 posted on 06/14/2004 6:53:40 PM PDT by LibWhacker
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To: jolie560

Burns me up when I think of all the times CBS didn't carry Dubya's addresses. Yet they'll demand affiliates carry Bubba's sales pitch.


11 posted on 06/14/2004 6:56:15 PM PDT by LibWhacker
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To: Senator Pardek
The flagship station, WCBS-AM in NYC carries the Yankees games. If they preempt a game while I'm in a car, I'm going postal!

Been there done that..even have the T-shirt

12 posted on 06/14/2004 6:57:03 PM PDT by Gone_Postal (government big enough to give you everything you want is a government big enough to take it away)
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To: LibWhacker
A broadcast outlet repeatedly using the PUBLIC AIRWAYS to push their publishing empire needs its wings clipped. Notice that CBS ALWAYS softballs it's guests when it's a VIACOM-published author who is on.

Time to hit the FCC with some serious protests.

13 posted on 06/14/2004 7:03:59 PM PDT by cookcounty (LBJ sent him to VN. Nixon expressed him home. And JfK's too dumb to tell them apart!)
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To: Gone_Postal

I can't imagine a more boring show.


14 posted on 06/14/2004 7:04:50 PM PDT by Rodm (Seest thou a man diligent in his business? He shall stand before kings)
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To: harrowup
Even William Randolph Hearst and Joseph Pulitzer must hate this.

Although these two did invent Yellow journalism.

I lose money but running it this way, but at least I can sleep at night.

15 posted on 06/14/2004 7:04:55 PM PDT by Military family member (Proud Pacers fan...still)
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To: Military family member

I believe the front page and opinions page both should be free of ads....they are too important to be cluttered up with ads.

As for sports, fill the whole dang thing up with ads for all I care (not much of a sports fan...lol).


16 posted on 06/14/2004 7:06:37 PM PDT by rwfromkansas ("Am I not destroying my enemies when I make friends of them?" -- Abraham Lincoln)
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To: LibWhacker

I wonder if they will use a dump button for callers profanity? If so, they may not be able to air any callers.


17 posted on 06/14/2004 7:07:46 PM PDT by FreeAtlanta (never surrender, this is for the kids)
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To: Rodm
I can't imagine a more boring show.

I agree....I can only imagine that during "the broadcast" not many radio's will be tuned in

I wounder If clinton is on the radio and nobody listens is he really on the air...or just full of hot air

18 posted on 06/14/2004 7:21:52 PM PDT by Gone_Postal (government big enough to give you everything you want is a government big enough to take it away)
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To: Senator Pardek
The local Clear Channel station kept breaking in the Gipper's funeral coverage with the hard news breaks (CNN).

I tuned to the really local news-talk station that carried the ABC feed without the breaks.

I already turn the radio off on any station that starts with cr@p like CBS is trying to pull.

BTB, didn't CBS just dump their radio honcho? (in favor of Les Moonves?)

I wonder if this had anything to do with it?

19 posted on 06/14/2004 7:26:20 PM PDT by Calvin Locke
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To: LibWhacker
Least we forget....

It was the traitors at CBS that insisted upon publishing the Iraqi prison pictures. Americans have died and will die because of CBS.

20 posted on 06/14/2004 7:38:03 PM PDT by Jeff Gordon (LWS - Legislating While Stupid. Someone should make this illegal.)
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