Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Budweiser’s Super Bowl Ad Tells Immigration Story
Mediaite.com ^ | | 2:30 pm, January 31st, 2017 | by Dana Eisenberg

Posted on 01/31/2017 12:28:14 PM PST by drewh

In advance of this weekend’s Super Bowl, Budweiser has released its ad, “Born the Hard Way” that tells the story of the company’s origin. The ad is topical- it takes place in 1857 and shows Adolphus Busch immigrating to the United States from Germany. The journey isn’t easy. He has to abandon ship due to a boat fire, but he survives, and eventually reaches land.

When he first arrives, people say to him “You are not wanted here. Go back home.” He keeps going.

The ad ends with Busch in a bar, sitting next to Eberhard Anheuser. The two meet, and the rest is history. While the story seems timely today, Anheuser-Busch InBev executives told Ad Age that they were not trying to make a political statement with the commercial. “This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue strive for their dreams,” Ricardo Marques, a Vice President at Anheuser-Busch said in a press release.

Good news: The Clydesdales haven’t been forgotten. Blink and you might miss them, but they’re there.

(Excerpt) Read more at mediaite.com ...


TOPICS: Chit/Chat; Miscellaneous; Society; Sports
KEYWORDS:
Navigation: use the links below to view more comments.
first 1-2021-4041-6061-79 next last

1 posted on 01/31/2017 12:28:14 PM PST by drewh
[ Post Reply | Private Reply | View Replies]

To: drewh

I am beginning to suspect that I am not going to be watching the Super Bowl this year.


2 posted on 01/31/2017 12:29:56 PM PST by Pontiac (The welfare state must fail because it is contrary to human nature and diminishes the human spirit.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

[ When he first arrives, people say to him “You are not wanted here. Go back home.” He keeps going. ]

Adversity made him the man he was who succeeded, so we should be adverse to immigrants so they succeed as well???


3 posted on 01/31/2017 12:30:09 PM PST by GraceG (Only a fool works hard in an environment where hard work is not appreciated...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

Won’t be watching anyway. Made that decision early in the season.


4 posted on 01/31/2017 12:32:17 PM PST by BenLurkin (The above is not a statement of fact. It is either satire or opinion. Or both.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

So did Busch adhere to a virulent, violent ideology of conquest, domination and subjugation involving war, murder, looting, theft, enslavement and rape?
Didn’t think so. All cultures are not equal.


5 posted on 01/31/2017 12:33:04 PM PST by all the best
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

Oh give me a break. They didn’t set out to make a political statement.

Bull.blank.

We’ve been told for decades that we are a nation of immigrants, and for that reason we need to be liberal towards illegal alien issues. They knew full well what political statement they wish to convey with this ad.


6 posted on 01/31/2017 12:33:24 PM PST by Dilbert San Diego
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

Sorry, but yesterday Assad said the refugees should go back to Syria and they will be taken care of.......so the leftist gig is up.


7 posted on 01/31/2017 12:34:06 PM PST by doc maverick (I)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pontiac

Dittoes. Nor will I drink any Horse-Piss Budweiser Beer.


8 posted on 01/31/2017 12:34:15 PM PST by Responsibility2nd (It's Donald Trump's America and we're just living in it.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: drewh

Weak beer.


9 posted on 01/31/2017 12:35:40 PM PST by Az Joe (11-8-2016-----We're still here President Reagan!!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

Foreign owned Budweiser, NewbelcoSABMiller.

Foreigners do not get to dictate our immigration policy.

Stuff your propaganda and your product.

I’m buying Yuengling.


10 posted on 01/31/2017 12:35:45 PM PST by Lurkinanloomin (Natural Born Citizen Means Born Here Of Citizen Parents - Know Islam, No Peace -No Islam, Know Peace)
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

Looks like I’ll be watching the Puppy Bowl... and drinking Shiner beer.


11 posted on 01/31/2017 12:35:55 PM PST by Lexington Green (Fake News from Fake Journalists)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Responsibility2nd
Really. This ad will backfire badly for a product already in decline.
12 posted on 01/31/2017 12:37:29 PM PST by hinckley buzzard
[ Post Reply | Private Reply | To 8 | View Replies]

To: drewh

So will this commercial show Adolphus Busch sneaking in under the cover of darkness then demanding a salary, free food, free medical, free teeth, glasses and a house?

???


13 posted on 01/31/2017 12:39:31 PM PST by glasseye
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

Was Busch entering the country illegally? Was he from a place that was infested with terrorists? No? Then it isn’t relevant.


14 posted on 01/31/2017 12:39:54 PM PST by Genoa (Luke 12:2)
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

Germans didn’t come here to rape the women, burn buildings, and blow people up.


15 posted on 01/31/2017 12:39:55 PM PST by I want the USA back (Patriarchal binary all original-equipment breeder and White-privileged crusader.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

This gives it away

“When he first arrives, people say to him “You are not wanted here. Go back home.” He keeps going.”

They are lying and did make it political.


16 posted on 01/31/2017 12:40:56 PM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
[ Post Reply | Private Reply | To 1 | View Replies]

To: drewh

Why can’t they just stick with selling their pissy-tasting, watered down beer? What is WRONG with EVERY major corporation these days, WILLINGLY alienating half or more of their customer base?

BRING BACK THE HORSES and STFU!


17 posted on 01/31/2017 12:41:12 PM PST by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: All

18 posted on 01/31/2017 12:42:03 PM PST by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Pontiac

I had to ask one of my customers yesterday who was in it. He was unsettled that I didnt know or even care.


19 posted on 01/31/2017 12:42:18 PM PST by Delta 21 (The minority demands NOTHING !)
[ Post Reply | Private Reply | To 2 | View Replies]

To: drewh

By the way. I am 100% serious.

Who is in the Super Bowl?


20 posted on 01/31/2017 12:42:20 PM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061-79 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson