Posted on 12/07/2016 4:30:17 PM PST by nickcarraway
Theres even sauce in the steering wheel
Sriracha, the spicy, bright red Thai sauce which has been the star of EDM festivals and appears in so many dishes some people are sick of it is now drivable. Lexus has unveiled its latest custom car: a 2017 Lexus Sriracha IS. And it even has sriracha in the paint.
The auto-maker partnered with Huy Fong Foods on the car, which will be on display at The Los Angeles Auto Show from November 18 through 27 at the Los Angeles Convention Center. Sad news: The car is not currently for sale.
This is Lexus first food-inspired car. We wanted to work with the original and were pleased that David Tran at Huy Fong Foods was open to collaborating with us, says Mariko Kusumoto, Lexus national marketing communications manager, via a spokesperson. If youre a fan of sriracha, you know that the rooster bottle, green cap, and pure spiciness cant be replicated and fans of the rooster sauce wont settle for anything bland. It was a perfect pairing. This is our first food-inspired car and dont have any other foodie cars planned right now.
The specially modified vehicle comes complete with a number of modifications, right down to the paint job. According to a press release, Lexus experimented with a range of mixtures and methods, including adding sriracha sauce to the paint itself, to create the custom red color which, naturally, comes with flecks of chili-like flakes.
Lexus/Official But the chili sauce theme extends to the interior, too. The steering wheel, for instance, has been injected with a Sriracha-like liquid that was then cast in resin, and comes complete with a warning for Hot Handling. And then there are the temperature controls, which go from cool to Sriracha hot. The cars sport drive mode has also been re-named. No, seriously:
Lexus/Official There are also green accents (to mimic the bottles cap) and seats embroidered with the Huy Fong rooster logo. So drivers are literally driving a bottle of Sriracha on wheels. In fact, the trunk comes stocked with 43 bottles of Sriracha and, if that werent enough, the key fob includes an emergency button that dispenses the sauce from a nozzle on the fob.
From start to finish (including design time), the project took about 12 weeks, according to Kusumoto. As far as dollar value, she says the company hasnt calculated the cost of the custom Lexus, but we feel like you cant put a price tag on a car that makes your mouth water.
For now, the car is just a display model and Lexus says it has no plans to sell it or auction it off. As for future versions of trendy, food-influenced cars, we have some other ideas: How about a poke-inspired Porsche, a cronut-inspired Cadillac, or a gluten-free Mercedes G-wagon?
Posted the article but failed on the pic?
I can see the pic.
FINALLY, employment for my family..........
Does it come with fire extinguishers.
The hottest Sri Racha I can handle. Fun town.
A poke-inspired car should have a bigger back seat than a Porsche.
Does it come with Alka Seltzer for a little Heartburn relief?
Silly
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.