Apple MacBooks surpass 10% market share in worldwide notebook market

Global notebook shipments dropped significantly in 2015 mainly due to the impact of currency depreciation on the demand in Europe and the emerging markets, such as Latin America. The release of Windows 10 in the third quarter and Skylake CPU in the fourth also influenced consumers' decision making and delayed notebook purchases. According to the global market research firm TrendForce, worldwide notebook shipments for 2015 totaled 164.4 million units, representing a year-on-year decline of 6.3%.

The strong U.S. demand drove HP's notebook shipments from the beginning of last year's second quarter. Though HP's shipments for 2015 were smaller in volume compared with its 2014 shipments, the brand kept its No. 1 ranking with a 20.5% market share worldwide.

Lenovo's 2015 notebook shipments grew 6.9% annually and followed closely behind HP with a market share of 19.9% (these figures exclude shipments from brands acquired by Lenovo). Despite the demand in Europe being generally weak, Lenovo continued to develop its sales channels there. By expanding its market share in Europe, the Chinese brand was thus able to increase its overall notebook shipments against headwinds.

Dell retained third place in the 2015 ranking on account of the robust sales of its Chromebook in North America. The brand saw its notebook shipments grew 4.3% annually and took 13.7% of the global market.

Apple overtook ASUS and Acer to become the No. 4 brand in the annual ranking. New MacBook models and strong demand in the U.S. drove Apple's notebook shipments, bringing its global market share to 10.34%.

ASUS focused its sales efforts on notebook during last year's final quarter, resulting in a massive quarterly shipment growth of over 70%. Nonetheless, the Taiwanese brand's annual result was still below Apple's. ASUS accounted for 10.31% of the global market by the end of 2015 and fell to the fifth place in the ranking.

Acer's notebook business faced challenges in different regions during 2015. The Taiwanese brand lost market share to Lenovo in Europe, and its Chromebook sales in the U.S. were impacted by tough competition from HP and Dell. Consequently, Acer's 2015 notebook shipments fell considerably by 16.6% from the prior year. The company retreated to No. 6 in the annual ranking, representing just 8.9% of the global market.

Apple MacBooks surpass 10% market share in worldwide notebook market. Also the positions of the other market leaders. -- PING!

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Apple Notebooks in 4th Place worldwide in 2015
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For anyone looking at a *top end* notebook even if they only want to run Windows 10, they're going to have a hard bargain trying to get better value with an HP or Dell than buying a MacBook Pro Retina instead. Right now wouldn't be the only time in history that the Apple product had more powerful hardware and better specs *at lower cost* than a comparable PC solution. That's where notebooks are right now.

If they ultimately choose a MacBook Pro, they're hardly going to be the only people who decided to purchase the Apple product just to wipe OSX from it entirely to load Microsoft Windows 10 on it.

Of course, you'd be sort of nuts to make a MacBook Pro Retina into a Windows-only machine, but some people do. Some PC users out there did their research and learned that if they were about to spend $2500 on a laptop they'd be doing the wrong thing to buy an HP/Dell/ThinkPad instead of a MacBook Pro.

Going to continue to grow share, IMHO. Macs seem most popular with college kids here, has been for some time, and eventually those kids grow up and join the workforce.

Also, the interoperability of Macs and Windows are so good now, there’s little reason for lock-in to one platform. And you can always run the odd Windows-only program in a VM.

on cost. Macs still have a ways to go, but for many that’s not an issue.

Since people tend to keep Macs longer,

Actually, no. Macs may be premiums devices, which cost more, but, that doesn't mean that Mac owners will keep their devices longer. In fact, Macs may have shorter "keep spans", since, Mac OSes tend to become obsolete after about 3-5 years and the corresponding devices become unsupported. The devices may still continue working with the older OSX versions, but, how many Apple fanatics want to be seen with older tech? The Apple fanatics try to keep up with their neighbors and friends, and would not be caught dead in a Starbucks with an obsolete Mac device.

that may be more like 15-20% of laptops in use.

I'd expect the opposite, with Macs just making up some 5-7% of the overall market for installed and used "PCs". And that is the traditional market share for Macs in the laptop/desktop market.

With Windows 10 being near spyware,

It's no more spyware than Macs, and it's a lot less spyware than iPhones and iPads. Google and Apple operate by snooping in on everything people do with their devices. Apple and Google actually depend on snooping in on people's computing habits, in order to post advertising and sell stuff to people. Whereas, Microsoft just captures 'metadata', which they use to monitor how Windows 10 and other Microsoft software and services are being used, and to monitor for problems. Metadata is not 'content', and content is what Google and Apple depend on in order to enhance their earnings. That's a lot more spying than what Microsoft does.

I'm pretty ready to drop 20 years of MS use.

You're so full of it. You likely don't use Windows or Microsoft stuff, but you felt you needed to take the opportunity to bash Microsoft. No matter what you say or how you feel, Windows and Microsoft's office software and cloud operations, are still the most used and needed on the planet. Macs are only good when they are used to run Microsoft's stuff, including Windows.

I even called my first business "Windows of a Opportunity". Now it's "Open Windows - we can know all about you."

When you don't know what the heck you're talking about, you can call it 'Bullshit". So, how much more do you know about Windows 10 than Microsoft? How much 'real spying' is being done by Windows? Don't just talk about how Microsoft spies with Windows 10. Prove it with your own analysis, if you're so 'computer savvy'.

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