Marchionne botched bringing Alfa-Romeo back to the US, bringing only a roadster in severely limited numbers after years of delays and confusion. The reintroduction of Fiat has flamed out already.
The Ferrari-engined Maserati could be a larger seller, but Marchionne can’t even figure out what dealerships should get Alfas, and has limited Maserati to Ferrari dealers.
He’ll botch a redo of Maserati, too.
Doesn’t the new Maserati look like an Audi?
“The reintroduction of Fiat has flamed out already.”
Fiat’s are more in L.A. than Tesla’s IMHO. Well in my hood’ they are. And I do know at least 5 personally who drive Maserati’s. One even brings his to the fabric district and parks it in front of a parking meter just to show off everyday.