“The reintroduction of Fiat has flamed out already.”
Fiat’s are more in L.A. than Tesla’s IMHO. Well in my hood’ they are. And I do know at least 5 personally who drive Maserati’s. One even brings his to the fabric district and parks it in front of a parking meter just to show off everyday.
FCA has the right idea. Upscale vehicles, especially SUVs and smaller luxe sedans make for profitability. Marchionne’s selling Ferrari to keep FCA in business. He needs hits.
Really? Shocking a $17k Fiat outsells a $75k Tesla .