Posted on 06/25/2015 5:08:42 PM PDT by Swordmaker
If you're sipping your lunch, you probably have an iPhone. If you're enjoying pizza from Little Caesars, you're probably on Android.
Consumer choices have always been about picking this or that, and the current either/or decision is between smartphone operating systems. Your choice when it comes to operating systems says a lot about you, including what you like to eat, according to data provided to CNBC by NPD Group's Checkout Tracking.
IPhone users were much more likely to go for a liquid lunch, with soup and smoothies taking the top spots for iOS choices. Soup had an iPhone-to-Android index of 151, meaning that purchasers were 51 percent more likely to be iPhone users. An index of 100 would be equality between the operating systems.
Android users leaned more toward heavy, hearty foods like roast beef and fried chicken. The Android-to-iPhone index for cheeseburgers was 113 and roast beef sandwiches 119.
Fast food for smartphones
"If you were to generalize, you do tend to find the iOS is a little more Target while Android is more Wal-Mart," said Andy Mantis, executive vice president of the group, pronouncing Target the pseudo-fancy way. iPhone users had a median income of $85,000 in 2014, versus Android users' $61,000, according to a report from Web analytics firm comScore.
As for fast food, establishments might elicit loyalty, but everyone loves fried chicken. The establishment with the highest iPhone-to-Android index (169) was Raising Cane's Chicken Fingers, a chain based in Baton Rouge, Louisiana. Bojangles Chicken 'n Biscuits was at the opposite end, with an Android-to-iPhone index of 129.
IPhone users tend to be more herd like, at least when it comes to fast food. There are 10 establishments with indexes over 125 in favor of iPhones, while only four could say the same for Android users. Assuming each person uses just one type of phone to upload their receipts, this could mean that iPhone users frequent the same slightly pricier spots more often than Android users. Alternatively, everyone could be going to the places Android users like but there are additional establishments where iPhone users go but Android users don't.
Checkout Tracking gathers its data from the source: Consumers uploading their receipts into the system in exchange for rewards like Amazon gift cards. By applying OCR and machine learning, the system strips the important information from the receipt and collates for a relatively accurate sample of American consumer behaviors. Better than an online survey, for example.
With 50,000 users scattered around the country, Checkout Tracking analysis offers a fairly representative national sample of consumers, according to Mantis, though the user base leans younger and more female than the population. That makes sense if you consider it's using mobile devices to upload receipts.
So I don’t drink and I seldom eat out. What kind of phone should I have?
This is idiotic.
If you want on or off the Mac Ping List, Freepmail me.
obviously a land line. . .LOL!
IN N OUT -—— YES, YES, YES!
A non scientific assumption:
Those of us with android phones, and who shop at Walmart:
Probably have more disposable money for lunches.
I question the claim that Apple “IPhone users tend to be more herd like, at least when it comes to fast food,” because there are only In-and-Out Burgers, Five Guys, and Krispy Kreme donuts that are at all national brand chain fast foods, which are the brands less traveled by. . . while the Android users hit Chuck E. Cheese Pizza, McDonalds, Dairy Queen, Papa John’s Pizza, Taco Bell, Carl’s Jr., Little Caesar’s Pizza and Hardee’s, all of which are essentially more follow the herd type fast food restaurants.
Five Guys better better better.
It’s a slightly more subtle way of associating an operating system with socioeconomic class.
Wiseguy! LOL
Hmmm ... doubting. But I’m willing to try.
Well, thank goodness I use a Windows phone!
$12 for a cheeseburger and fries in Mountain View! Yikes. Nothing left for a data plan after lunch.
So, I eat many of the foods on the list for iPhone users, but I make them at home. Soups, smoothies, main dish salads and specialty coffee drinks are common here, just homemade and frugal. We eat out (fast food) maybe four-five times a year.
We have iPhones. Hmm...
I would love to see the people who get paid for doing these dumb studies. First of all it is very general in nature something liberals hate which actually surprises me that they do these things. It is also rather elitist which I thought liberals hated too. What a screwed up bunch of people those liberals are.
I have a Blackberry, and iPhone and an Android. I have a lot of phone numbers.
I will eat or drink just about anything available if I get a lunch break. The only exceptions, chitlins or menudo.
Its been about forty years since I had an In and Out Burger.....but I remember it well.
sadly I have nothing that corresponds to either iphone or android phones as I us a standard dumbphone.
The only thing I can access on the net is google ...but I cant type anything into the provided search field....
I prefer massive burritos...and more massive hamburgers and or cheeseburgers
You need more money for an iPhone on average so all the other aspects Flo naturally from that
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.