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Interesting article. Apple has been the exception to the rule throughout its life. It is founded on different philosophical principles, but plays according to the same economic principles, as all other companies.
But those philosophical principles make for decisions that are unexpected in "traditional" business "laws".
I can't understand why people are surprised that a business that exists for the high- and mid-high end consumer market isn't ruled by the "laws" that were developed to explain the commodity market. Big "D-uh"!!
meanwhile, what were comments #2 and #4? Some nasty troll? or dupe posts?