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JCPenney’s 3-Step Survival Plan
yahoo ^ | Tue, Dec 11, 2012 3:27 PM EST | Jeff Macke

Posted on 12/26/2012 3:28:17 PM PST by Morgana

Former retail titan JCPenney (JCP) is in trouble. The 1,100 store mall staple is in the middle of a radical redesign under CEO Ron Johnson, who led the roll-out of Apple's wildly successful retail locations prior to coming to JCP. In an investor presentation at the beginning of 2012, Johnson promised to do nothing short of re-invent the department store concept. But it hasn't worked out that way.

JCP stock is down more than 40% in 2012, sales are collapsing, and employee enthusiasm has deteriorated to the point that the company was forced to announce in an SEC filing that morale was an actual threat to operations. It doesn't have to end this way, however. JCP can save itself, but only if it acts fast and with a decisiveness that has so far eluded the chain during its revamp.

In the attached clip, OptionMonster.com co-founder Jon Najarian and I discuss the future of JCP and whether or not Ron Johnson is the right man to lead a rebirth of the venerable chain. Here's a three step process that gives JCP its last, best chance to save itself:

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy
KEYWORDS: economy; homosexualagenda; jcpenny
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Sales are slipping, and no one will say why.

Maybe it's because.......

1 posted on 12/26/2012 3:28:32 PM PST by Morgana
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To: Morgana

I quit shopping JC Penny;s when they quit carrying my American made clothing. I wrote to them. I emailed them. Finally I just said forget it. Haven’t missed them at all.


2 posted on 12/26/2012 3:33:07 PM PST by Nifster
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To: Morgana

Gay-Gayer-Gayest


3 posted on 12/26/2012 3:34:29 PM PST by John W (Viva Cristo Rey!)
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To: Morgana

Didn’t JCP institute a wall-to-wall campaign to go after the homosexual market?

What happened to that brilliant idea? Is Ron Johnson the genius who came up with it?

Heh. “Ron Johnson.” That’s kind of funny in itself.


4 posted on 12/26/2012 3:34:44 PM PST by Steely Tom (If the Constitution can be a living document, I guess a corporation can be a person.)
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To: Morgana

Maybe they can bounce back with a marketing strategy geared towards homosexuals, transgenders and illegal immigrants.


5 posted on 12/26/2012 3:36:56 PM PST by A_Former_Democrat (Elections do have consequences, young people of America)
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To: Morgana

Still. Gay-friendly doesn’t seem to hurt Home Depot or Target business.

Maybe it is simply a changing paradigm for department stores.

With so many competitors all advertising beating depart store prices, and younger people seemed to find stuff more from their smart phones/tablets, tradition retail businesses hurting all over, not just jcp.


6 posted on 12/26/2012 3:42:41 PM PST by Sir Napsalot (Pravda + Useful Idiots = CCCP; JournOList + Useful Idiots = DopeyChangey!)
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To: Morgana

Dear JCP: our family has enjoyed shopping JCP for generations. You have a lot of really fine merchandise and your store (and mail order service too) is great!
But we were really “turned off” by your recent homosexual-oriented catalog.
Why do that?

You need to re-examine that....


7 posted on 12/26/2012 3:43:10 PM PST by faithhopecharity
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To: Morgana

This article does even address the Elephant in the room,
JC Penny’s liberal social stance.
I would not invest a dime in this company.


8 posted on 12/26/2012 3:43:25 PM PST by tennmountainman
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To: Morgana
Maybe it's because.......

they stopped their weekly advertising with coupons

...and not because they used Ellen in their ads, folks.

9 posted on 12/26/2012 3:43:36 PM PST by EnquiringMind
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To: Sir Napsalot

” Gay-friendly doesn’t seem to hurt Home Depot or Target business.”

Do Home Depot or Target run ads with children and their homosexual “parent” couples?


10 posted on 12/26/2012 3:46:38 PM PST by Persevero (Homeschooling for Excellence since 1992)
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To: EnquiringMind

“they stopped their weekly advertising with coupons “

They were going swiftly downhill while they were still doing that.

I can’t speak for the rest of the U.S., but JCPenney used to be my “go to” department store. After the ‘two dads’ ad, I stopped going there, and took “JC Penney gift cards” off of my wish list.


11 posted on 12/26/2012 3:48:33 PM PST by Persevero (Homeschooling for Excellence since 1992)
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To: Morgana

JCP is likely headed for the graveyard no matter who they hire or don’t hire as a spokesman.


12 posted on 12/26/2012 3:50:06 PM PST by GSWarrior (Click HERE to read entire tagline.)
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To: Morgana

I quit shopping when their spokesman became Ellen Degenerate!
I won’t be back!


13 posted on 12/26/2012 3:55:22 PM PST by Ramonne
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To: Morgana

When I got their first gay catalog, I sent them a message to stop sending me gay catalogs and I won’t buy from them anymore. I always bought curtains and bedspreads/sheets/blankets from them but with their gay attitude, in my mind, their bedding is now tainted. Don’t care what happens to them.


14 posted on 12/26/2012 3:58:37 PM PST by Marcella (Prepping can save your life today. Going Galt is freedom.)
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To: Morgana

Their corporate and marketing strategy has been suicidal and uncompromisingly gay.


15 posted on 12/26/2012 3:59:20 PM PST by Cvengr (Adversity in life and death is inevitable. Thru faith in Christ, stress is optional.)
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To: Sir Napsalot

Agree with your post.
JCP is looked upon as your grandmother’s dept store.
They’re going the same way as Mercury, Oldsmobile, and Plymouth.


16 posted on 12/26/2012 3:59:45 PM PST by nascarnation (Baraq's economic policy: trickle up poverty)
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To: Morgana

Paid them off 6 mos ago. never gone back. never will.


17 posted on 12/26/2012 4:00:55 PM PST by Donnafrflorida (Thru HIM all things are possible.)
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To: Morgana
Sales are slipping, and no one will say why. Maybe it's because.......



I used to shop this store a lot but have not stepped foot in it since the two mommy two daddy adds came out .
18 posted on 12/26/2012 4:08:44 PM PST by Lera (Proverbs 29:2)
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To: Steely Tom
Didn’t JCP institute a wall-to-wall campaign to go after the homosexual market?

If you have to ask then you know that that fact is only an issue to FReepers on this site. The rest of the population is likely clueless.......

19 posted on 12/26/2012 4:09:29 PM PST by Hot Tabasco (Jab her with a harpoon.....)
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To: Morgana

Haven’t set foot in the store since they went perv. Hate when this happens to such a long-time business with a great heritage and history. Used to buy a fair number of items there. But they made their decision to join with the forces of deviancy. To hell with them.


20 posted on 12/26/2012 4:16:07 PM PST by greene66
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