Their corporate and marketing strategy has been suicidal and uncompromisingly gay.
Sure is a strange strategy. I shop JCP because their clothes actually fit me without alterations. 10P is my size, rather small. Other stores carry that size, of course, but only JCP does it right for me.
It’s getting harder to shop there for a couple of reasons. 1. Their petite department has shrunk considerably in the lasts couple of years, and 2. You can rarely find anyone working there. Not even cashiers, which raises my eyebrows a lot...how many customers are just stealing stuff? Would play havoc with the bottom line.
I never read ads, have no clue how gay or ungay they are. But if they go under, I’m going to be really ticked.