Posted on 09/18/2010 10:03:22 AM PDT by decimon
PORTO ALEGRE, Brazil (Reuters) – Years after India broke into the hi-tech business with information technology and China by way of manufacturing, Brazil may find its entrance in an unusual place -- a cow's ear.
The South American giant is preparing to use its first locally-designed microchip in cattle earrings, a device that could eventually help authorities crack down on destruction of the Amazon rain forest caused by roaming herds.
Produced by state-funded firm Ceitec, the "Chip do Boi" or "Cow Chip" is part of home-grown innovation efforts that Brazil hopes will help it overcome challenges in its sprawling economy and over time make it an exporter of niche technology.
While commodity exports and increasingly affluent consumers have made Brazil's economy an emerging-markets darling alongside China and India in recent years, it trails those nations in the high-value areas of technology and science.
(Excerpt) Read more at news.yahoo.com ...
Chip should be ashamed of himself.
The only Cow Chips I have ever heard of came from the cows themselves.
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