Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)

Forbes ^ | August 2, 2014 | Marian Salzman

[2ndDivisionVet]

When Sarah Palin stormed onto the scene in 2008, there was no denying the power of her brand. Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her moose hunting and seeing Russia from her house, you knew what she stood for, and you had some begrudging respect for her positioning as a hockey mom who didn’t believe in wasting a civic nickel. (You gotta remember the stuff on pigs and pork?)

The previously unknown Alaska governor quickly became a new breed of working mother. A strong conservative woman. An unlikely but believable candidate to shatter the glass ceiling. A rallying force for the Tea Party and other right-wingers. A maverick, a rebel, a politician unafraid of speaking her mind—and who cared if it was uninformed or inappropriate?

With John McCain (who is so not a kook that I can’t understand how his brand ever got commingled with Her Kookiness, because brands are judged by the company they keep), she tried her best to give Obama a run for his money and earn that erstwhile place a heartbeat away from the famous 3 a.m. phone call. When that didn’t work out, she traded politics for much-more-lucrative punditry and remained a force that shaped the American conversation, for better or worse....

[2ndDivisionVet]

Got that?

[upchuck]

Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her moose hunting and seeing Russia from her house...

Any author that perpetuates the 'Russia from her house' BS should be ignored.

[Rembrandt]

I would happily buy Ms. Salzman dinner if she could cite for me in what speech or conversation Sarah Palin said “she could see Russia from her house.” If, OTOH, Tina Fey is proven to be the person who said that then Ms. Salzman should eat my shorts.

[GeronL]

These people hate Palin so much they just can’t stop talking about her.

[Paladin2]

Marian is CLEARLY a kook.

[coloradan]

I wouldn’t normally cite Snopes here, but they agree Sarah Palin never said that, it was indeed Tina Fey. And they have both videos. http://www.snopes.com/politics/palin/russia.asp

[upchuck]

From the Forbes site regarding Marian Salzman:

I was recently named to PRWeek's Power List 2014 and am its current and inaugural Global Agency Professional of the Year. In addition, I am a listed on The Holmes Report’s inaugural In2 Innovator 25. My most famous consumer campaigns include the launch of the metrosexual to create a marketplace for SAB Miller’s Peroni, Pepsi’s “It’s Like This,” and “It’s America Online!” I co-founded Cyberdialogue—the world’s first online market research company—in 1992. Since taking over at Havas PR North America, where I am CEO, in late 2009, the agency has become one of the most awarded of its size. Before heading Havas PR, I was CMO at Porter Novelli, CMO at JWT Worldwide and CSO at Euro RSCG Worldwide. Among my personal awards, the series on the brain that I wrote for the Huffington Post won a 2011 Bronze SABRE for Speech or Bylined Article and other top blogging honors. In 2012, I was a PR juror for the CLIO Awards and the Cannes Lions International Festival of Creativity.‪ I currently sit on the board of directors for Venture for America and the Bob Woodruff Foundation.

This leftist nut has the same I disease as nobama.

[Nifster]

“Marian Salzman is an American advertising and public relations executive. She is CEO of Havas PR North America and chairs the Global Collective, the organizing collaborative of all of the PR assets of Havas. She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.”

ummmm no thanks

[rockinqsranch]

This author drips stinky stuff from her ears having her head recently emerge from her....I say no more, you get the picture.

[Dr. Bogus Pachysandra]

What’s with comments at Forbes? I can’t get in to read them?????

[RginTN]

she tried her best to give Obama a run for his money and earn that erstwhile place a heartbeat away from the famous 3 a.m. phone call

---

Seriously??? Mccain was running for pres not Sarah Palin but this writer attacks Palin as tho she was running Mccain’s campaign.

Geez these Palin haters are delusional.

[GeronL]

This person is a big McCain fan apparently too.

[Hugin]

McCain (who is so not a kook

John McCain left Kookville a long time ago and is now firmly entrenched in Crazy Old Man territory.

[Extremely Extreme Extremist]

Hear that conservatives? Palin quit her job for fame and fortune. Now you numbskulls need to vote for a nice, smart gentleman like Jeb Bush or Romney again, who'll talk in pleasing baritones about reaching across the aisle only to concede graciously to the Democrat champion.

Yeppers, never-mind the Alinsky tactics that drove her from office, giving her the only option to resign and save her state and family from ruin.

LISTEN TO OUR TALKING POINTS, DAMNIT!

[mazz44]

Same cr%p. Different day. She has been right many times more than she has been wrong. These scared and arrogant sob’s cannot bring themselves to the level of the average American. If she does choose to launch a campaign and the American people choose notto embrace her, it is America’s loss. She is the only one telling like it is and is not afraid of the ramifications. Something this author does not have the ability to do, and knows it.

[VRWC For Truth]

I say again. Palin lives rent free in tiny lefty pea brains.

[Jack Hydrazine]

To sum it up the 1 percenters say she’s basically irrelevant and risks become completely irrelevant if she doesn’t re-invent herself.

She re-invents herself every time she openers her mouth and lets the criminals in the District of Criminals have it.

[Extremely Extreme Extremist]

If they'd just left her alone, Palin would have quietly finished out her term and returned to private life. She has even said so that her intention was to only serve a single term.

The Left really stirred up a hornet's nest by driving her out of office and now they're paying the price.

[CharlesOConnell]

Russia is a country that, in the mid-60s, was cited by Bubba’s favorite Georgetown Prof. (Carroll Quigley) as the most recent iteration of the Orthodox Civilization that is the main alternative to the standard Western civilization that’s been assimilating all other civilizations since the Greeks.

(Interesting that it’s the only civilizational dividing line which classical music jumped, that is, the Russians produce great literate art music, the Chinese, Japanese, Turks & Hindus don’t produce any significantly vital, autochthonous literate art music ("classical") of their own. Generally, “Material artifacts jump civilizational dividing lines; cultural artifacts don’t.”)

Russia is a country that still believes that it has a future, even in the midst of killing itself off with vodka and 8 abortions per woman. Still believing in itself, it knows enough to make its enemies fear it.

Palin’s waterboarding remark is for the minority of Americans who still believe that we have a future.

I can’t sanction such a view. But I understand that it’s red blooded.

[PghBaldy]

What price is the left paying?