So it's a marketing gimmick.
Posted on 09/30/2010 3:16:33 PM PDT by 2ndDivisionVet
Los Angeles - First Lady Michelle Obama is to take a starring role in a new health campaign by Disney aimed at getting kids to adopt healthier lifestyles, the entertainment conglomerate announced Thursday.
The multimedia initiative, to be called Disney Magic of Healthy Living, will include stars from the Disney Channel like Nick Jonas and Brenda Song showcasing what the company called 'fun, easy ways that healthy living practices can be woven into the fabric of everyday life.'
The campaign comes as the US battles unprecedented childhood obesity. Ironically, many child health advocates blame the phenomenon on relentless advertising for unhealthy products fast-food restaurants, ice cream and sugary breakfast cereals on supposedly kid-friendly channels like Disney.
Disney said its initiative would focus on nutrition, health care and fitness and would run for a year on company platforms such as Disney Channel, Radio Disney, Disney.com and ABC, as well as other networks. Disney launched new websites and a national essay contest related to the campaign.
Disney embarked on a healthy food initiative in 2006 that aimed to leverage the popularity of its brands by associating with nutritionally balanced foods. These included Disney-branded products in supermarkets, healthy lifestyle themes in its entertainment programming and healthier foods in its theme parks around the world.
I don’t get it what’s so healthy about this woman?
I’m getting so I detest Disney Channel. Walt Disney would be rolling over in his grave!
Michelle, cut back on the lobster! Just a thought.
“The Black Cruella”???
So it's a marketing gimmick.
The woman is a disgusting porker with hips big enough to accommodate a double wide. I think Disney is going to regret this move.
This from the same place that has shops sponsored by Nestle’s, etc? Ever seen the turkey legs they sell at D-Land around the holidays? Think THOSE are healthy?
Brilliant!!
She has "toned arms"? That's what the media tells us...for what it's worth.
I know Mickey’s a mouse and Pluto’s a dog, but what’s a Goofy?
Government-Media Nanny State Complex
Starring role???? What is she a movie star now?
Yes, the dignified Mr. Disney had a dream and built a wonderland for children. Today? It’s CRAP.
whatever Lola wants, Lola gets
And Lola the perpetually discontented wants to be impo’tant and to spend billions of dollars (but none of hers) proving how much superior she is to everyone else
I wonder if one of her little healthy eating characters will be a lobsta?
Holy crap, what a role model ... a woman with an ass big enough to turn the head of a Clydesdale
Grumpy or Dopey?
HAHAHAHAHAHAHAHAHAHAHA!!!! Seperated at BIRTH!!
Big surprise since ABC was the one running that food police show with Jamie whatshisface.
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