RWB (red, white, blue).
Posted on 05/24/2023 5:08:31 PM PDT by Libloather
The entire beer industry is floored that Bud Light is still taking heat over its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily.
"The whole industry is in shock. Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them," Beer Business Daily editor and publisher Harry Schuhmacher told Fox News Digital.
"This particular promotion just really struck a chord. It was just a bridge too far, apparently, for consumers… we’re in week six and it doesn't look like it's getting any better," he continued. "In fact, the numbers just keep getting a little worse every week… down in the 25% area. And their competitors are up almost just as much, and that's continuing through today."
Schuhmacher, who regularly speaks to beer distributors across North America, believes newfound demand for light lagers that aren’t owned by Anheuser-Busch could result in a trickle-down effect on the industry. Molson Coors, the parent company of both Coors Light and Miller Lite, might not even be able to supply enough beer as Americans enter a holiday weekend that unofficially kicks off the start of summer.
"You can't just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a couple of weeks to make. So, they haven't had major supply issues yet, but we're about to hit Memorial Day and we could probably see some supply shortages there," Schuhmacher said.
Molson Coors told Fox News Digital there are no out-of-stock concerns ahead of Memorial Day Weekend because inventory was built up over the winter.
(Excerpt) Read more at foxnews.com ...
The others will have to increase production. Which is good for them.
i was thinking the same thing
i couldnt stop buying bud products cuz i never did
but i could stock up on Yuengling
I’m surprised that the sales have not dropped by more than 50%.
Dylan Mulvany —- the negative Ten Billion Dollar Man.
I think before he finally admits he was just kidding about the trans girl thing, he will have cost major American corporations a trillion dollars in lost revenue and good will.
Give all the surplus Bud Light to Ukraine, instead of our tax dollars.
Just read an article that Camp Lejeune bottled water just
surpassed Bud Light monthly sales!
AB products have typically been lousy. I don’t know why anyome drinks Bud, BL, Busch, etc. Bud and BL are not cheap. The only one decent is Michelob. As often happens, once consumers try an alternative, they realize there are better options out there.
Well look here...
“Boycotts don’t work, don’t even try it will never make a difference anyhow”.
WE STILL HAVE THIS POWER OVER THE MACHINE!
IT DOES WORK!!! WHAT IS OUR NEXT TARGET?
I don’t drink beer But I Will
Go out of my way to get a
Two Four of That!
Target is moving and downsizing their
Pervert Trash because of Bud Light !
We need to keep the pressure on and not let up. There are a whole lot of woke companies we can live without if we tried.
Woke Bud is finding out the core base of their customers are not into asshole sex.
Probably 99.5 to .5
Good luck with all that.
Here's a clue: Stick to your business and stay out of "social justice" campaigns.
You have no business championing anything other than selling your product.
You want to be a "social justice" warrior, do it on your own time, and on you own dime.
Too bad we can’t boycott illegal immigrants.
I quit drinking beer 20 years ago, so I could care less about beer.
Isn’t it curious how so many people reject a beer by a trans in one commercial, yet Joe Biden got more votes than any human being in history by talking about the same thing
Nonsense. The country is full of microbreweries and craft beer brewers.
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